A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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Strategy Coca-Cola FEMSA seeks to provide its shareholders with an attractive return on their investment by increasing the company’s profitability. The key factors in achieving profitability are increasing revenues by: 1. implementing multi-segmentation strategies in the company’s major markets to target distinct market clusters divided by competitive intensity and socioeconomic levels; 2. implementing well-planned product‚ packaging and pricing strategies through channel distribution;
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adequately. It seems like the employees at Coca Cola Company are intrinsic motivated people when it comes to working for this company. 2 Discuss the most likely organizational design for Coco-Cola Company. The most likely organizational design for Coca Cola Company‚ in my opinion‚ would be the job characteristics theory. The job characteristics theory describes the relationship between job characteristics and individual responses to work. The Coca-Cola Company views itself as a company whose
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Coca-Cola is the brand which perhaps best exemplifies global marketing. It is enjoyed hundreds of millions of times a day by people all over the globe. It can be found almost anywhere in the world‚ from large cities to remote villages‚ across five continents. The Coca-Cola Company sells nearly half of all soft drinks consumed around the world. No other soft drinks company sells even half as much! The Coca-Cola Company has a number of important soft drinks brands‚ the best known of which are Coca-Cola
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The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 brands. Globally‚ we are the No. 1 provider of sparkling beverages‚ juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities‚ our company is focused on initiatives that protect the environment‚ conserve resources and enhance the economic development of the communities where we operate. Our Mission • To refresh the world. • To inspire
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industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history‚ as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta‚ Georgia. The name ’Coca-Cola ’ was suggested by Dr. Pemberton ’s bookkeeper‚ Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with
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Executive Summary 1. Company Background 1. Coca Cola Amatil Brief Activities in Australia 2. Company’s brief financials 3. Company’s Strategy & Growth Drivers 2. Company’s Key Accounting Policies 1. Foreign currency translations (AASB 1012) 2. Inventories (AASB 1019) 3. Revenue (AASB 1004) 4. Changes in Accounting Policies (AASB 1001) 3. Flexibility in the Selection of Company’s Key Accounting Policies 4. Accounting strategy 5. Quality of Disclosures 6. Questionable
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INTRODUCTION: In this report I will be conducting relevant research on The Coca Cola Company and subsequently compile a detailed and analytical account on the organisation in relation to the key areas as follows: * Organisational Type / structure * Financial information * Marketing Management * Quality * Supply Chain In addition to the above I will explain the nature and forms of The Coca Cola Organisation as well as identify the contribution of functional areas to the
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510-062-1 Coca-Cola in India: Innovative Distribution Strategies with ‘RED’Approach “Now Coke’s RED execution – done in big cities through direct distribution by the company – is followed by the sales teams of both its company-owned and franchise-owned bottlers. Essentially‚ this plan covers its visi-coolers‚ the availability of beverages and activation.”1 – T. Krishnakumar‚ CEO‚ Hindustan Coca-Cola Beverages Pvt. Ltd. “No consumer goods company today can afford to forget that the rural market is
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Select a publicly traded company to research and evaluate its Human Resource (HR) and business strategy‚ HR department job positions‚ and ways it markets its company regarding human capital. Some company Websites that provide this information are listed below: Propose how you would ensure the HR strategy is in alignment with the business strategy. Human Resource systems in a business implement a variation of tasks such as selection‚ recruiting‚ retention‚ training‚ performance appraisals‚ compensation
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