RUNNING head: THE COCA-COLA MARKETING MIX The Coca-Cola Marketing Mix 1 2 THE COCA-COLA MARKETING MIX Abstract The marketing mix is known as the 4 P’s or the product‚ price‚ place and promotion of Marketing. It is a marketing strategy that company’s use to estimate the value and determine the methods of advertising and distributing its products. Coca-Cola has been long admired for its approach to marketing. Over its 127 year history‚ Coca-Cola’s efforts to refine and perfect its
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Kaizen and Team Building EMM 2509 Module leader : PROF. B S AJIT KUMAR M.S Ramaiah School of Advanced Studies - Bangalore PEMP EMM2509 Module S M d l Summary/Overview /O i • Ai d at Working and Potential Managers. Aimed ki d i l • Helps them to know and take actions towards Continuous Improvement and Team Working . C ti I t d T W ki • Helps to identify opportunities and to use tools to achieve this Goal. Goal • Goal should be achieved through team working. • T Team Working leads to better
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Disk Encryption The Health Information Technology for Economic and Clinical Health (HITECH) Act of 2009 redefined the HIPAA Security Rule definition of “secure data” as data that is encrypted. Because of this‚ we are required to encrypt all laptops with the Optimus eMAR software installed. HITECH also laid out clear rules for notifying individuals and the U.S. Department of Health and Human Services in the case of a data breach. If an encrypted device goes missing‚ there is no such notification
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MAINTENANCE MANAGEMENT The term ‘maintenance’ means to keep the equipment in operational condition or repair it to its operational mode. Main objective of the maintenance is to have increased availability of production systems‚ with increased safety and optimized cost. Maintenance management involves managing the functions of maintenance. Maintaining equipment in the field has been a challenging task since the beginning of industrial revolution. Since then‚ a significant of progress has been made
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Current trends in IT 1. Mainframes IBM (International Business Machines) is the dominant producer The computers are called system z System z means ‘Zero downtime’ COBOL = Common Business Oriented Languages Major advantages of Mainframes: Processing of many/thousands concurrent users (=Doing it on the same millisecond) High availability (depending on configuration‚ downtime some hours a year) Very high data throughput Extremely reliable batch processing High security standards (part
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For God‚ Country & CocaCola. Basic Books. p. 32. ISBN 0-465-05468-4. 6. Mark Pendergrast (2000). For God‚ Country & CocaCola. Basic Books. pp. 45 –47. ISBN 0-465-05468-4. 8. Fredrix‚ Sarah Skidmore & Emily (November 17‚ 2009). "Costco nixes Coke products over pricing dispute". Associated Press.Consumer Preference Coca Cola versus Pepsi-Cola© Global Journals Inc ©2012 Global Journals Inc. ( . US) US 9 10. Mark Pendergrast (2000). For God‚ Country & CocaCola. Basic Books. pp. 192–193
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the company manufactures and licenses a wide variety of products through the markets in Europe‚ Eurasia‚ Africa‚ Latin America‚ North America and Pacific areas. Depending on geographical regions‚ legal boundaries and consumer/cultural behavior‚ CocaCola produces brand beverages that match target segmentation desires. These non-alcoholic beverages include different flavors and varieties that embrace many market preferences of drinks‚ such as sodas‚ teas‚ coffee‚ energy drinks‚ juices‚ purified water
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Imagine you are running a business. There will be three main elements: - The company. - You (the manager). - The customer (the person who you want to satisfy). Then there are the raw materials that will be transformed into final outputs (products) after the manufacturing process. During the previous process many problems may occur: delays‚ product defects‚ wrong orders…etc. Those problems will affect your company standing and the production efficiency. At the end‚ this will cost you more money and
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training process model (TPM); explain fully the process that goes on in each of the phases. A company uses a training process model to identify training issues and how to fix them‚ so the employees will poses the KSA’s needed to do their job. A triggering event occurs when a person with authority to take action recognizes that actual organizational performance (AOP) is less than the expected organizational performance (EOP). There are five steps that occur when a TPM is put into place. (Effective
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CHAPTER 1 What Is a Project? Things are not always what they seem. — Phaedrus‚ Roman writer and fabulist CHAPTER LEARNING OBJECTIVES After reading this chapter‚ you will be able to: N Define a project N List a project’s characteristics N Distinguish a project from a program‚ activity‚ and task N Understand the three parameters that constrain a project N Know the importance of defining and using a project classification rule N Understand the issues around scope creep‚ hope creep‚ effort creep
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