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    Orientalism

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    “Orient” or Eastern-based cultures regions is an unstated‚ and perhaps unrecognized motivation to exploit the region and in doing so‚ enrich the west. When we look around our daily life‚ no matter you live in which continent‚ there are Iphones‚ Cocacola‚ Nikes‚ Mcdonald’s‚ L’Oreal‚ English expressions or ads. Some might said these are just multinationals and advanced technological goods. They are changing our daily lives and shaping the cultures too‚ because they are selling not only the products

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    PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring

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    Subject Code: MKTG1257 Subject Name: Marketing Communication Location where you study: RMIT Vietnam Title of Assignment: IMC Audit Report – Coca-Cola Student name: Ha Duc Duy ( s3426355) Pham Chung An Kha ( s3373222) Luong Le My Khanh ( s3426358) Do Minh Quang ( s3373206) Duong Khanh Nhu ( s3410181) Teachers Name: Melvin Group Number: 2 Assignment due date: 10 / 7 / 2014 Date of Submission: 10 / 7 /2014 Number of pages

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    Leadership

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    Vietnam is a developing country. It cannot compare about innovation with other countries in the world. Television was developed in Vietnam many years ago. With the development of television‚ brands use television as a method to advertise their brands or their products. Advertising on television is one of the most effective methods to attract customer’s attention‚ especially children. Children play an important role in television advertising. They have great product consumption through influence parents’

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    Lean Techniques and Their Organizational Influence Paul Ainsworth Abstract This review of related literature examines the necessity to analysis organizational needs and addresses those needs with the appropriate lean method. The idea of an organization going or becoming “lean” continues to attract organizational leaders. However‚ its extent of application and lack of preparatory analysis have created skepticism about the value of

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    the training process model (TPM); explain fully the process that goes on in each of the phases. A company uses a training process model to identify training issues and how to fix them‚ so the employees will poses the KSA’s needed to do their job.   A triggering event occurs when a person with authority to take action recognizes that actual organizational performance (AOP) is less than the expected organizational performance (EOP). There are five steps that occur when a TPM is put into place (Blanchard

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    Marketing‚ (pp. 327-329). Palgrave. Brownsell‚ A. (2008) ‘Hyundai and Kia Target Divergence’‚ p.8. Marketing article. Coca-Cola and Pepsi Cola: A Web Marketing Comparison. (2009). Retrieved September 01‚ 2010‚ from InfoRefuge: http://www.inforefuge.com/cocacola-pepsi-web-marketing. Doyle‚ C. (2005) Collins Internet-linked Dictionary of Marketing‚ (p.276). Collins. Drucker‚ P. (2007) The Essential Drucker‚ (p.16) lsevier Science & Technology. Kiley‚ D. (2008) ‘The Fight for Ford ’s Future’‚ Business week

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    Innovation in Coca Cola

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    £20m ’anti-obesity ’ drive - Home News - UK - The Independent . 2014. Coca-Cola accused of "obscene" hypocrisy in £20m ’anti-obesity ’ drive - Home News - UK - The Independent . [ONLINE] Available at:http://www.independent.co.uk/news/uk/home-news/cocacola-accused-of-obscene-hypocrisy-in-20m-antiobesity-drive-9434618.html. [Accessed 1 December 2014]. The 5 Reasons Big Companies Struggle With Innovation - Forbes. 2014.The 5 Reasons Big Companies Struggle With Innovation - Forbes. [ONLINE] Available

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    Management.: http://bianca-sonera.blogspot.com/2009/12/marketing-channels-and-supply-chain.html Chimoff‚ H (Coca-Cola 12116 Coca-Cola ’s channel)Coca-Cola. (n.d.). Coca-Cola ’s channel. Retrieved January 16‚ 2012‚ from http://www.youtube.com/user/cocacola Coca Cola

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    Innocent Drinks

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    Innocent Drinks is a UK-based company founded in 1999 whose primary business is producing smoothies and flavoured spring water‚ sold in supermarkets‚ coffee shops and various other outlets nationally as well as in Ireland‚ Netherlands‚ Belgium‚ Germany‚ France‚ Austria‚ Denmark and Switzerland. Innocent has a 75% share of the £169m UK smoothie market[citation needed] and the company sells two million smoothies per week.[3] Innocent is 58% owned by The Coca-Cola Company. Contents [hide]

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