Place in the Marketing Mix refers to two key areas : - 1. Marketing Channels 2.Physical Distribution & Logistics A marketing channel - Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): For example‚ mailorder books / records‚ direct flight bookings‚ internet sales and bookings. One stage channel: Many FMCGs fall into this category‚ for example‚ branded food stuffs‚ clothing‚ DIY products
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after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including width‚ length‚ depth and consistency (Proctor‚ 200). Width is the number of lines the firm carries‚ for example Sony has various lines including TV‚ video‚ cameras and laptops. Length is the number of items in the product mix‚ for example Toshibahas different types of TVs and laptops. Depth is the number of variants of
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The key is not just the invention but the capability to innovate by bringing the product successfully to the market. An important point to remember is that focus of innovation should be providing new solutions which better meet customer needs. Innovative solutions often do not require major breakthroughs in technology. For example Direct Line became the leader in car insurance by removing the need for brokers through its telemarketing campaigns. Or Dell became the profitable computer company just
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suppliers (Wholefoods Market‚ 2014a). The company is steadily ranked one of the top socially responsible businesses and celebrates 4th ranking on Green Power Partnership from Environmental Protection Agency (Wholefoods Market‚ 2014b) Wholefoods Marketing Mix Product A typical WFM carries over 2‚600 natural and organic products that include produces‚ seafood‚ grocery‚ meat/poultry‚ baked goods‚ prepared foods & catering‚ coffee & tea‚ nutritional supplements‚ body care‚ educational products‚ floral
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a. In today’s interconnected global economy‚ the question of whether or not to export seems academic. It nevertheless demands asking due to the substantial risk and resources called for in expanding sales internationally. Pursuing export markets is recommended in a number of situations: demonstrated international demand for your products higher international prices for your manufactured goods moderate or slow domestic market growth with strong‚ unsaturated or growing markets abroad competitive
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retailer and one of the two best-known and powerful brands in the market. With more than 24‚500 restaurants in 115 countries‚ some of those operated by the company‚ some by franchisees or by affiliates operating under joint-venture agreements. The global market potential is still huge‚ yet on any day‚ even as the market leader‚ McDonald’s serves less than one percent of the world’s population. The restaurant chain plans to expand their leadership position through convenience‚ superior value‚ and
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Lancôme’s main competitors are Clinique‚ Perscriptives‚ Mac‚ Estee Lauder‚ Olay‚ Neutrogena‚ Clearasil and Clean and Clear. These competitors act as substitutes to our Lancôme brand. Segmentation Variables Benefits Sought Special / Regular Marketing Mix Sensitivity Price Sensitivity Demographics Age In order to determine our market coverage strategy‚ we must first consider variables that can segment our focus market. Any company could potentially use these segmentation variables to segment the
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Introduction to Marketing Marketing Mix of Zenith Foods Table of Contents Introduction Zenith is operating in Pakistan for the last 15 years and is the largest kosher meat exporter in Pakistan. It aims at promoting fresh and hygienic meat to the public. Its modern abattoir has separate portions for large animals (Cattle & Buffalo) and small animals (Sheep & Goat). These plants are equipped with the state-of-the-art German machinery. In order to meet the strict standards
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Discussion Question 1. What are the basic goals of marketing? Are these goals relevant to global marketing? Answer: The basic goals of marketing are focusing the resources and objective of an organization on environmental opportunities and needs in order to satisfy customer wants and needs by offering the product and services. These goals are relevant to global marketing in every part of the world because every country have its needs and wants and managers need the goals as a guidelines to pursue
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LIMITED (HUL) 7 a. Company profile 7 b. Mission 7 c. Principles of the Quality Policy 7 d. Present stature 8 e. Divisions 9 f. Hindustan Lever network 10 g. Exports 11 h. Water 11 i. Corporate Responsibility 12 LUX 13 STUDY OF LUX WITH RESPECT TO 4 P¶s 14 a. Product 14 b. Promotion 16 c. Price««««««««««««««««««««««««««««««« «...22 d. Place 23 SWOT ANALYSIS 24 COMPETITOR ANALYSIS 26 MARKET SEGMENTATION 28 POSITIONING 29 BCG MATRIX 30 ANSOFF MODEL FOR LUX: 31 RECOMMENDATION 32 REFERENCES 33 Introduction
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