Assignment 1: The Fashion Channel 1) If TFC were on a BCG matrix they would fall into the category of a star. They have high market share and high business growth rate. They are the leaders in the fashion niche and should generate large amounts of revenue but need to continue to invest in their channel to ensure it stays profitable. 2) TFC is currently facing 4 critical challenges: Who to market to? Should TFC segment their target market into the four clusters of Fashionistas‚ Planners and
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Blackwell: Legacy is the first installment in Wadjet Eye’s loving homage to 90s era point-n-click games. Primarily concerning itself with narrative-driven puzzles‚ Blackwell: Legacy introduces the protagonists and overarching plot of Wadjet Eye’s five-party series‚ as well as providing a mystery to solve completely. In the end‚ does Blackwell: Legacy do enough to inspire you to accept the tie extended by Wadjet Eye? Introductory Tale That Is Interesting On Its Own Blackwell: Legacy opens with its
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The Fashion Channel-Case Analysis Group-6: Anurag Satapathy (2014PGP050) Meenakshi Sundareswaran (2014PGP201) Nishant Mishra (2011IPM058) Rananavare Abhijeet (2014PGP293) Renuka Denkar (2014PGP102) Sawan Kumar (2011IPM095) Sonali Panda (2014PGP372) From the case it is clear that TFC was initially the only channel dedicated solely to fashion. The need for market segmentation arose due to drop in the TFC ratings to 1.0 due to the increase in competition in the segment. This also saw a fall
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FASHION MARKETING_ The connection between the designers and their public. How do the clothes reach the public and the target consumers after they are designed and fabricated? That is where the Fashion Marketing team comes in. Fashion Marketing combines the elements of advertising‚ design and business administration‚ as well as a solid understanding of the fashion world‚ in order to take a new clothing line and get it the attention it needs to be successful. Who would be more interested in a
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Fashion is said to be evolutionary and not revolutionary. This was not true in the 20th century. Fashion revolutionized America and the rest of the world during this time period. Also‚ during this time period fashion evolved tremendously. New fabrics and innovations were introduced to America. When World War I came about‚ people had to sacrifice their clothing for the men at war and they dressed more conservative. Christian Dior changed all of that when he came out with the "New Look." This look
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the new fashion vogues are just mere modifications and revivals of existing fashion models. Topic Outline: I Fashion Evolution A Fundamentals and Natures of Fashion B Contributing Factors of Fashion Evolution II Fashion Vogues A Fashion vogues of the old generations (1950s to 1980s) B Fashion vogues of the new generations (1990s to 2000s) III Deductions Topic- Sentence Outline: I Fashion Evolution A Fashion is delineated
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Fashion is something we deal with everyday. Even people who say they do not care what they wear choose clothes every morning that say a lot about them and how they feel that day. Fashion never stops changing and also is believed to be a form of art. It is full of originality and filled with creativity. Every person is looking for modes how to express themselves and show their personality. Coco Chanel once said‚ “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the
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Changing Fashions Fashions come and go and change rapidly with the years. Fashions come into style‚ then go out because people love change‚ variety and new things. No one wants to wear or use something that’s considered to be old. With the constant changing in the ideas of man‚ changes in style‚ manners‚ and attitude come about. When new fashions are established‚ it spreads very quickly‚ mainly among young teens and adults. The youth are more aware of what is going on in the society today – fashion
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Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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data. From its inception in 1996 until recently‚ The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus‚ and so long as TFC had no significant competition in terms of the fashion-specific content it offered‚ this “something for everyone” approach was a winner. But competitors such as CNN and Lifetime made note of TFC’s success. They began to offer fashion-specific programming. Consumers now have a choice‚ and
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