CASE STUDY Instructor Dr. Mary Flannery ECON 136 Business Strategy January 30‚ 2006 INDUSTRY ANALYSIS In 2003‚ the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002‚ doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%‚ to approximately $3.6 billion‚ whereas packaged doughnut sales at supermarkets‚ convenience
Premium Doughnut Krispy Kreme Dunkin' Donuts
report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem‚ North Carolina. After Scott Livengood became CEO‚ the company repositioned itself and focused on being a specialty retailer‚ rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme was beginning to run into some serious
Premium Krispy Kreme Doughnut Dunkin' Donuts
center aisle sales include: cookies ($3.7 billion)‚ pastries/doughnut ($1.7 billion)‚ baking mixes ($1.1 billion)‚ and prepared pies and cakes ($1 billion). ("Digging into Desserts‚" in Food Technology‚ November 2011 (Vol. 65‚ No. 11)‚ p. 17) Krispy Kreme is an international doughnut and coffee brand that is best known for its Original Glazed Doughnuts and Signature Coffee. The brand is present in more than 20 countries worldwide including the United States‚ Australia‚ Korea and the Philippines
Premium Doughnut Krispy Kreme Dunkin' Donuts
KRISPY KREME DOUGHNUTS Krispy Kreme Doughnuts‚ Inc. is a specialty retailer of doughnuts. The company ’s business owns and franchises Krispy Kreme doughnut stores‚ where it makes and sells over 20 varieties of doughnuts‚ including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut factory with the capacity to produce from 4‚000 dozen to over 10‚000 dozen doughnuts daily. The Company also sells in its stores drip coffee‚ other beverages‚ other bakery items
Premium Krispy Kreme Doughnut Dunkin' Donuts
weaknesses‚ opportunities‚ and threats compared to their internal and external environments. When it comes to Krispy Kreme‚ their SWOT analysis showed some interesting points. Some of their strengths were great brand recognition‚ centralized manufacturing‚ effective supply chain management‚ and the “donut theatre” experience. When it comes to brand recognition‚ everyone knows who Krispy Kreme is and what they do. From a marketing standpoint‚ this is very a very important hurdle to jump‚ because companies
Premium Management Strategic management Marketing
FROM: JMSB Students TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc. DATE: Tuesday‚ January 19 2010 SUBJECT: Krispy Kreme Doughnuts Inc. Analysis 1) Identification of issues: * Is Krispy Kreme’s a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? * Were the revelations about the company’s franchise accounting practices sufficient to drive that much value out of the stock? * Were
Premium Krispy Kreme Dunkin' Donuts Doughnut
Team 3 A Case Brief Submitted to Dr. Patin Professor of Finance Submitted by In Partial Fulfillment of the Requirements for Advanced Issues in Corporate Finance FINC 4753‚ Section 201 Midwestern State University Dillard College of Business Administration Spring 2014 Date Submitted 03/10/2014 Table of Context General Information ……………………………………………… Page 3-4 Cohen Figures …………………………………………………….. Page 4-5 My Calculations ………………………………………………… Page 5 Recommendation…………………………………………………
Premium Stock market Stock
following: a. Net Income b. Cash Flow from continuing operations c. Capital Expenditure d. Dividend e. Net Borrowing f. Working Capital Account 3. Assessment of the financial strength of the firm’s business II. Assumptions: 1. Operating cash flows of the Three Examples were greater than zero and are adequate for important routine expenditures. 2. Direct Method of Cash Flow Statements were used in
Premium Generally Accepted Accounting Principles Cash flow statement Balance sheet
Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments‚ company stores operations‚ franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer‚ and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores
Premium Krispy Kreme Dunkin' Donuts Doughnut
Krispy Kreme Turnaround Strategy Strategy Coursework John Ellis Group Arif Harbott Claudio Paleari Pia Gowland Ronald Garricks Tim Joslyn EMBA EMBA Sep10 Strategy 1 - John Ellis Group v016.pdf September 2010 Date: 12th January 2011 Word Count (excluding tables and Appendices): 2992 Page 1 Table of Contents 1 Introduction ....................................................................................................................... 3 2 Current strategy ....................
Premium Krispy Kreme Dunkin' Donuts