Sunflower Theme Coffee Company Research Report Yang Cheng‚ Huizhong Li‚ Meihuizi Liu‚ Shijia Wu Professor Coe April 26‚ 2013 Table of Contents Outline 3 Abstract 4 Competitors Analysis 5 Background and Mission Statement 5 Operation and Set-up 6 Target Client and Customers 7 Main Products and Services 10 Annual Report 11 Over Trends 12 Appropriate Advertising Budget 13 Earning Capacity
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Starbucks Coffee‚ Tea‚ and Spices‚ was founded in 1971 in Seattle’s Pike Place Market. The name was later changed to Starbucks Coffee Company. Starbucks later entered the public marketplace through their initial public offering on June 26‚ 1992. Stated Objectives Starbucks has several objectives for success as a company. The objectives are as follows: • “The Company’s objective is to establish Starbucks as the most recognized and respected brand in the world.”(www.starbucks.com) • Focus
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Baresso Coffee Market analysis Project \ Table of contents 1. Introduction…………………………………………………………………………... 3 Introduction to the project…………………………………………………….. 4 Problem formulation…………………………….………………...…………... 5 Methodology…………………………………………………………………... 6 Description of the company…………………………………………………… 7 2. Questionnaire………………………………………………………………………… 8 Introduction to the questionnaire……………………………………………… 9 Introducing the Respondents…………………………………...…............
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Economy ¬ Local partners operating its overseas stores ¬ Imitators stealing market share (England) ¬ Arcane regulations & labor benefits (France) ¬ Cultural challenges & price war (Italy) ¬ Greater competition with local coffee houses (Italy) ¬ Coffee bars serving both food & coffee (Italy) ¬ Lookalike Products (Japan) 2. What are the major sources of risk facing the company and discuss potential solutions. ¬ Its domestic expansion plans in the United States may be slowing down due to heavy
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STARBUCKS: Selling Coffee in the Land of Tea 1. Many of the same environmental factors that operate in the domestic market also exist internationally‚ including cultural ones. Discuss the key cultural factors Starbucks had to consider as it expanded into China. Chinese culture was a key environmental factor that Starbucks had to consider when opening its first store in Beijing in 1999. ―The Land of Tea‖ wasn’t interested in the product Starbucks was selling: coffee. It wasn’t a part of
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Starbucks vs. Peet’s Coffee & Tea If someone claims they are a coffee drinker and go to Starbucks every morning‚ chances are they do not know much about coffee and they are more likely to get an espresso drink rather than a cup of coffee. Why? Because Starbucks is not known or praised for their coffee like they use to be. Their signature trademark is their latte macchiato’s‚ caramel frappucino’s‚ and random coffee themed objects and items that have turned this once original coffee shop‚ more into
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Caribou Coffee Company 1. INTRODUCTION OF CARIBOU COFFEE COMPANY The company was founded in 1992 in Minnesota‚ which is the second largest company owned gourmet coffee house based on the number of coffee houses in USA. The company has focused on high quality products and offering the customers high quality gourmet coffee‚ beverages‚ teas‚ baked goods‚ whole bean coffee‚ branded merchandise and related products. It also sales its products to grocery stores‚ mass merchandiser‚ office coffee providers
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Green Mountain * Coffee market is currently divided into multiple segments: * Regular Coffee * Single serve k-cups * Single serve machines * Keurig currently dominates the market by owning the most universal system that other brands have bought into‚ including Dunkin Donuts‚ Starbucks‚ Tully’s‚ Newman’s Own Organics‚ Dierich‚ Coffee People‚ Tazo teas‚ Coffee People‚ Brista Prima Coffeehouse‚ Timothy’s Coffees of the World‚ Luigi Lavazza‚ Van Houtte * SWOT
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Social Media Strategies for Costa Coffee Abstract This report explores Costa Coffee’s market presence worldwide and within Singapore. First details the completed background research and product concepts for Costa Coffee. Next‚ listed is their current social media overview. This includes their presence and amount of activity on different platforms‚ such as Twitter and Facebook. After thorough research‚ Costa Coffee’s target consumers are students and working professionals
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Marketing Strategy (CB683) CASE STUDY--------Coffee-Mate 2011 1. What are the main benefits of Coffee-Mate and what is limiting its sales? The benefits of Coffee-Mate for customers have been many. To begin with‚ it can be whitener instead of milk. If users do not get milk nearby‚ they can put Coffee-Mate into coffee‚ as the similar taste to milk or cream. Also‚ Coffee-Mate can sometimes brings benefits of relaxing and fun for loyal creamer
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