Environmental Forces in Hong Kong Affecting Dove’s Marketing Strategies In 2001‚ Dove introduced its hair care products to Hong Kong’s market1. According to The Marketing Information Company‚ ACNielsen’s retailing survey report‚ Dove was ranked number one in the sale volume of personal care product including shampoo‚ body wash‚ soap and face care products from 2001 to 2003 in Hong Kong.2 This survey report proves that Dove has adopted successful marketing strategies in the Hong Kong personal care market
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three decades‚ and one of the major contributors is its tourism industry. The mainland Chinese tourists are a major force in the world tourism. Considering its proximity to mainland China‚ Hong Kong Special Administrative Region (HKSAR) has all the benefits to gain with the increasing demand by mainland Chinese for travelling abroad and for shopping. To enhance Hong Kong as a first choice for mainland Chinese tourists‚ the Hong Kong government successfully sealed a joint venture with Walt Disney
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Page Preface 3 Definitions of standard weekly working hours in Hong Kong and the World 3 In Hong Kong 3 In other countries and regions
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TOWARDS SUSTAINABLE TOURISM – KEY PROBLEMS AND ISSUES FACING HONG KONG Introduction Unquestionably‚ Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years‚ especially from the mainland by emphasising our world-class shopping‚ dining and other urban attractions (Lam‚ H.‚ 2004). Despite the flourishing scene of the tourism industry‚ the volatile tourist markets and growing competition from
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society. So through text‚ Hong Kong food literature‚ traces of different authors‚ we can have a more consummate understand on the situation of Hong Kong society. Moreover‚ Hong Kong is an international city; also it is a decolonized place of Britain. The characteristic of Hong Kong culture‚ the identity of Hong Kong citizen is always a hot topic. In the decade‚ post-modern has become a new verb to describe Hong Kong. So‚ this treatise is going to find out if Hong Kong is in post-modern period and
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To what extent was culture in Hong Kong in the second half of the 20th century shaped by foreign cultures? Hong Kong was a city with diversified culture. Populated with an overwhelming majority of Chinese‚ Hong Kong had definitely been deeply influenced by traditional Chinese culture and customs. Meanwhile‚ it had also been governed by Britain for more than a century‚ and had developed close links with the West. Yet‚ culture in Hong Kong in the second half of the 20th century still mainly followed
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The Hong Kong Polytechnic University Hong Kong Community College CCN1005 English for Academic Studies (Business) I Project Title: Why can Samsung and Apple dominate the smartphone market in Hong Kong? Group: A15 Date of Submission: 14 Dec 2012 Student Number | Student Name | Signature | 12670196A | CHAN Lai Ying‚ Catherine | | 12665305A | TONG Yin Ting‚ Charmaine | | 12668914A | YEUNG Sing Keung‚ Shawn | | Oligopoly is a ubiquitous phenomenon in most‚ if not all‚ free market
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Topic: Challenges of Hong Kong’s full service airlines facing today This essay examines the challenges faced by Hong Kong’s full service airlines nowadays. Air transportation serves not only to encourage trade and growth in the tourism industry in Hong Kong‚ but also to improve people ’s mobility and to form a modern society. In this essay‚ full service airline is defined as traditional airline that provides services such as allocated seat‚ transfer of baggage between flights‚ blankets and meals
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The questionnaire about Korean Trend and its influence on Hong Kong culture We are students in the degree program of Business and Administration Management‚ De Montfort University. We are doing a survey to analyze the Korean trend and its influence on Hong Kong culture. We collect personal information voluntarily provided by the respondents‚ and the information will only be used for academic research. After this study‚ all the information obtained will be safely destroyed. 1) Your gender
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INDUSTRY BACKGROUND I. A. About the Industry Coffee is a brewed beverage with a distinct aroma and flavor‚ prepared from the roasted seeds of the Coffea plant. A coffee plant is usually a bush or small tree that grows to 10-12 feet (although it can grow up to 32 feet) and can produce coffee beans for decades. It can live for between 60 and 70 years. It can take up to four years for a coffee tree to reach maturity and bear fruit. The English word coffee originates from the Arabic word ‘kaweh’ meaning
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