Chapter 1 INTRODUCTION Rationale of the Study Coffee and Milktea both have legendary past. Milk Tea‚ originally known as Bubble Tea or Pearl Milktea‚ came into existence in Taiwan‚ during the 1980’s. From a tea shop called Chun Shui Tang in Taichung‚ Taiwan. Unlikely the fully loaded pearl milk tea today‚ the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. The product was named bubble tea after seeing the layer of foam that ended up on the top of the
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Black Canyon Coffee Mohit Jain MGT 767 - 302 Missouri State University Company Background Black Canyon Coffee (BCC) is a Thailand based coffee shop which has grown to become the largest coffee shop chain in Thailand. BCC opened their first store in 1993 in Bangkok and since then company has experienced 15 to 20 per cent annual growth with very little debt. Though Thailand is a low coffee consuming country but with the help of strategic marketing BCC has been able to penetrate the market. Presently
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INTRODUCTION Black Canyon Coffee (BCC) is a Thai-based chain of coffee restaurants at the forefront of its domestic specialty coffee market. This case incorporates content which can be used to illustrate a broad range of strategic analysis‚ formulation‚ and implementation concepts. It is specifically about matching the company’s strategic choices with conditions in the environment. The case is set at a juncture in time (2002) when the young company needs to clearly define organizational goals that
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Tea and Coffee are the favourite drink in India especially tea. A quiet cafe revolution is sweeping urban India with the explosion of coffee bars. That is bad news for tea - still the favourite brew for a majority of Indians -‚ which has been losing out to coffee in recent years. India is one of the world ’s largest exporters of tea and one of its biggest consumers. However‚ it is coffee drinking which is increasingly becoming a statement of young and upwardly mobile Indians. Moreover‚ coffee bars
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Date: 19 October 2011 Subject: New product report --- Bakerlicious shop Breakfast is the building block of our health‚ especially for the teenagers. A fresh and delicious breakfast definitely helps offer essential daily energy and boost working efficiency. However‚ only little choices of breakfast are provided in Chinese University of Hong Kong‚ which certainly reveal a golden market opportunity for the opening of bakery shop. Description of the products and services Fresh breads with distinct
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competitors 3. Selection and Application of creating market theories 4.1 Demographic segmentation 4.2 Psychographic segmentation 4. Recommendation 5. Conclusion Executive summary Nowadays‚ coffee is not only a normal everyday drink but a culture or art‚ with the passion of coffee “Gloria Jean’s Coffees” have successfully brought their brand to all parts the world. To understand more clearly about creating “marketing”‚ this report will use Gloria Jeans as the model to analyse their
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Making Business Decisions I Business Dilemma The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business. PROJECT FOCUS: * Determine a strategy for addressing your employees concerns‚ building loyalty among your customers‚
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CASE STUDY: COSTA EXPRESS The brief Millions depend on the hot jolt of java a perfect elixir to jumpstart their day. Coffee now an essential part of the busy fast life helps to keep us functioning and match the pace. In this age of quick fixes‚ a perfect flavorsome cup of coffee also will no longer need waiting. Costa Coffee plans to introduce ‘coffee on the go’. Whitbread the parent company for Costa has acquired self-service coffee chain Coffee Nation and plans to launch a new brand‚ Costa
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an investor but does not want to work for the company. Jackson’s sister‚ Kelsey‚ would like to work for her but her husband would prefer that she continued her duties as a stay at home mom. Jackson’s neighbor‚ Carlos‚ thinks the idea of a Christian coffee house would sell well because of local demographics and religious preferences. She must also cipher through state regulated laws in order to determine how she will structure her business. Business Forms Based on brief research Shania has decided
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Coffee in World History Coffee in world history has changed many things from its first appearance in 1635 up until today. Its effects were seen in the people‚ on the economy‚ and on the social aspect of life. These effects were mainly beneficial with some exceptions. Documents 1‚3‚5‚7‚8‚ and 10 show positive social effects on the people. While documents 1‚3‚4‚ and 9 show how the effects of coffee were seen positively on a worldwide scale. Whether looking close up in social communities‚ or looking
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