1042-2587 © 2012 Baylor University E T&P Barista’s Battle Scars Susan M. Jensen Srivatsa Seshadri Larry G. Carstenson This case tells the story of an entrepreneur couple who launched an upscale retail coffee business in a mid-sized college town in the Midwest. Barista’s enjoyed immediate and overwhelming market acceptance and was even named “Entrepreneur of the Year‚” yet had tremendous difficulty in obtaining expansion capital. The choice of legal advisor also proved to have enormous impact on
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AB299: Final Project Business Analyst of Tim’s Coffee Shoppe 06/17/2012 Executive Summary After carefully analyzing your Coffee Shoppe‚ I have found several aspects that are considered strengths and weaknesses. Tim’s Coffee Shoppe has already established its presence in the busy downtown area of Sunnydale‚ Illinois. Your shop is located by a large college and Horvath and Arbanes Station‚ which are major bus stations. The shops’ location is great because of the steady traffic flow throughout
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enrich our lives without us even knowing it‚ if we just took the time for a smile and polite hello. These people can remind us that there is a diverse world of goals and aspirations. It is quite amazing where such an event can happen. Going for a daily coffee at a favorite café can bring about this epiphany. As one sits in this modern coffee shop that caters to the needs of young and old alike‚ one can look around and simply see the decorative art work on the walls‚ the small scratches in the table
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PART II. 1. How often do you drink coffee? [ ] Daily [ ] Weekly [ ] Monthly [ ] Occasionally [ ] Never 2. When do you drink coffee? (You could choose more than one) [ ] Morning [ ] Noon [ ] Afternoon [ ] Evening [ ] Midnight 3. Where do you drink coffee most often? [ ] Home [ ] Café [ ] Coffee Shop [ ] Other (Please specify) ________________ 4. For what reason would you drink coffee? (You could choose more than one) [ ]
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Source: www.bplans.com Following is a sample business plan of a coffee retail chain. Although Mekong Capital is not demanding a similar standard‚ qualified business plans are expected to cover most aspects of the sample. More samples and information are available on Bplans website (www.bplans.com). Page 1 of 34. Source: www.bplans.com TABLE OF CONTENT 1.0 Executive Summary ......................................................................................................... 3 1.1
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Internet Coffee Shop Marketing Plan JavaNet Internet Cafe Executive Summary 1.0 Executive Summary The goal of this marketing plan is to outline the strategies‚ tactics‚ and programs that will make the sales goals outlined in the JavaNet business plan a reality in the year 1999. JavaNet‚ unlike a typical cafe‚ provides a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods
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It is somewhat like a goal for the business. The vision statement provides inspiration to the focus of an organization or business and what they would like to achieve in the next five to ten years. The mission statement should contain what the plan is for the company in both the present and the future. It is basically explaining in short what the company stands for and what their mission is for the company. The mission statement for Tim’s Coffee Shoppe is: “Tim’s Coffee Shoppe strives to go above
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SUCCESS FACTORS OF SELECTED COFFEE SHOPS AT ARANETA CENTER‚ CUBAO A RESEARH STUDY In Partial Fulfillment of the Requirements in Fundamentals of Research Prepared by: Artiaga‚ Naomi P. Bati‚ Charrs Brent V. Cañete‚ Diana Rose V. Tominio‚ Cherizeth B. ACKNOWLEDGEMENT • We would like to express sincere gratitude to our Professor Dr. Emma R. Gunno for guiding us to make this research possible‚ her unending support for us give us encouragement when we fell like giving up. Her personal
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Selective attention is the ability to focus on one specific source of information while ignoring other stimuli. In the coffee shop example being able to screen out surrounding noises to focus on one stimuli‚ listening to the clanking of coffee cups while at the same time listening to the couple gossiping about their friend who happens to have your same name are all factors of divided attention. Inattention blindness is also at play since you are listening to the conversation between the couple but
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The coffee shop industry has become a target for investors due to the increasing consumption and thus demands for coffee. The UK has seen a 7.5% growth rate in 2012 despite being a tea-oriented society (Hospital & Catering News‚ 2013). Although there is a low barrier of entry into the café and coffee industry‚ there a myriad of factors that needs to be taken into consideration in order for a new entrant to survive in the already crowded market‚ including large coffeehouse chains such as Starbucks
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