Executive Summary This study includes two of the biggest coffee chains within UK. Their analysis regarding segmentation‚ targeting and positioning strategy is described below. Also there is an approach for their existing adverting‚ unique selling propositions‚ media consumption‚ consumer behaviour and external factors 1. Introduction The brand Costa Coffee is a leading UK high street coffee chain which was founded in 1971 and comprises (Costa‚ Costa Metro‚ Costa Express
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become a daily necessity for local coffee addicts‚ a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book‚ all in one. With the growing demand for high-quality gourmet coffee and great service‚ Cozy Café’ will capitalize on its proximity to the University of Perpetual Help – Jonelta campus to build a core group of repeat customers. Cozy Café’ will offer its customers the best prepared coffee in the area that will be complimented
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Analyze Report for Tim’s Coffee Shop AB299-02 01/19/2011 Nicole Badgley Executive Summary The coffee shop can become more profitable with some minor changes. The business is open 20 hours per day. It would be wise to expand the business hours to 24 hours per day. While the competition‚ Queequeg’s Coffee has more locations‚ Tim’s Coffee Shop is the closest to the railways and the university. By opening all night‚ those late night study cram sessions could turn profitable
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Strengths: Demand: The demand for coffee shops and quality products at competitive prices is enormous in the Heathrow airport as identified by Michael Peacock (2005)[2]. This is mainly because of the increasing number of passengers to the airport‚ which has not only increased the customer base but also accelerated the construction of Terminal 5 at the Heathrow airport. Customer base: The customer base which is the main element whilst determining the target market as argued by Gerry Johnson and
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The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop” sells organically grown body products‚ for the consumer who likes to take care of him or herself
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existing coffee shop plans and developing suggestive plans for star bucks in India” .The information provided below will be used for academic purpose only and will remain confidential. Name: Age: 18-20 20-22 22-24 24-26 Profession: Sex: (Male / Female) Q1) What Coffee Shop do you prefer to go to? Cafe coffee day Costa coffee
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The Coffee Cup Our business will be a partnership. We will have it located in Muncie‚ Indiana on Ball States Campus. It will be a equal liability share. As the owners it would just be two of us that runs our business. We want to start this coffee business for the college kids that’s on the go to and need to grab some coffee and a tasty snack. Our business will be different from other coffee shops because we will have really low priced coffee ‚ freshly baked goods and a great peaceful atmosphere
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Visiting a local coffee shop‚ it was easy to relate dramaturgy to the scene. Opening the door‚ I was greeted by a fantastic scent of freshly ground coffee and sweet treats. Music played softly over the ceiling speakers. Workers were talking with each other in the back area‚ but when I walked to the counter they stopped and assumed their roles as cashier and barista. Aprons and hats with the company logo on them made up their costumes along with headsets and gloves for the barista. Props such as the
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In the 21st century‚ coffee is considered as a popular drink of choice for many people all over the world. Millions cup of coffee are consumed everyday by many kind of people such as students‚ employee‚ worker… Back to several years ago‚ this sort of drink was mainly consumed by the officers but now‚ this trend has changed dramatically. Nowadays‚ it is clearly that‚ the core customers of many coffee shops are students. According to www.dna.com.vn‚ the numbers of coffee shops for students are increasing
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Executive Summary Tim’s Coffee Shoppe set up outside looks very appealing for customers to go inside and have a cup of coffee. When looking at the inside the atmosphere looks appealing for customers. The business is also open every day from 6am to 2am with a bus stop close to the business so it is easier to get too when not having a vehicle. Notice that the restaurant is located next to the college. With having a coffee shop next to a college this will mostly attract more college students and also
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