Baresso Coffee Market analysis Project \ Table of contents 1. Introduction…………………………………………………………………………... 3 Introduction to the project…………………………………………………….. 4 Problem formulation…………………………….………………...…………... 5 Methodology…………………………………………………………………... 6 Description of the company…………………………………………………… 7 2. Questionnaire………………………………………………………………………… 8 Introduction to the questionnaire……………………………………………… 9 Introducing the Respondents…………………………………...…............
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1. The Body Shop market SWOT Analysis Strengths: The Body Shop is focusing on products made out of natural products and natural ingredients. They believe these products will give the Body Shop a distinctive niche which will attract customers whom believe in environmental friendly products and that are more environmentally aware. The brand value of the Body Shop will be of a high standard‚ due to the education of their staff and service
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Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop is a
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Bargaining Power of Suppliers Coffee culture needs products and services from other companies known as suppliers in order to operate and sustain the business. The main suppliers for Coffee Culture are coffee beans suppliers‚ equipment suppliers‚ suppliers who provide ingredients for breakfast items‚ real estate sellers and renters. Coffee is the second largest traded commodity in the world. From this‚ we can say that the supplier power is low as there are numerous suppliers to choose from. In
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SWOT Analysis of Body Shop’s retail outlet in Canada Water By Alexandros Georgakakos Executive summary Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries.
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SUMMARY OF THE BODY SHOP INTERNATIONAL With a £4‚000 bank loan‚ Roddick developed a line of 25 skin and hair care products based on natural ingredients. Sourcing exotic ingredients like jojoba oil and rhassoul mud from a local herbalist‚ she prepared the first product batches on her kitchen stove and packaged them in the cheapest containers-urine sample bottles. Handwritten labels provided detailed information about the ingredients and their properties. A local art student designed the logo for
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Breastfeeding and the Law Canada From INFACT Canada (www.infactcanada.ca/HumanRights.htm): The right to breastfeed anywhere‚ anytime is protected by the Canadian Charter of Rights and Freedoms (discrimination based on sex). In Canada each province has a Human Rights Code. These codes protect women from discrimination on the basis of sex. To date‚ only Ontario (www.ohrc.on.ca/english/guides/pregnancy-breastfeeding.shtml) and British Columbia (www.infactcanada.ca/B.C._HR_Policy_Procedure_Manual
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How Small Coffee Shops can Succeed using Social Media Coffee Shops get Social Everyone has a local coffee shop that they consider to be their favourite. That one place where they know they’ll be welcomed with open arms and the people behind the counter know their name (or at least their face). The place that even if their coffee costs almost double as much as Tim Hortons (Starbucks); that this is the place they’ll always recommend to their friends. A few years ago‚ it was nearly impossible for
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Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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“Coffee‚ tea‚ or me?” You must have heard of this classic and unforgettable advertisement. Nowadays‚ people are tending to rely heavily on drinks that contain caffeine to keep themselves awake and work efficiently. On top of that‚ these drinks are easy to get and cost you not too much money‚ take convenient stores‚ for example. You can choose coffee‚ tea‚ or milk to go with your breakfast at an acceptable price. That is the reason why besides office workers‚ there are more and more students choosing
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