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    Marketing questions

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    c)         Using self-perception theory.             d)         Using cognitive dissonance. 6. A university student has just purchased a new laptop computer. What factors might cause this individual to experience post-purchase dissonance? How might the student try to overcome it? How can the retailer who sold the computer help reduce the student’s dissonance? How can the computer’s manufacturer help? Post-purchase dissonance is when a consumer may re evaluate their decision about buying the product

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    Theories of Communication

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    Theories of communication My understanding of Argyles communication cycle is an idea occurs‚ and then a message is sent through verbal or non-verbal communication to another person. The message is then received and decoded; then an idea occurs meaning the cycle is repeated forming a conversation. For effective communication to occur the cycle needs to be repeated continuously with no interruptions- also known as barriers. An example of a barrier in the cycle is when the message is sent‚ if the person

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    Behaviors vs. Attitudes

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    concerning objects‚ people or events. If we break that down a little more we could simple put it attitude is a feeling‚ belief or opinion. Various researchers and our text departmentalizes attitudes into three general components‚ those being cognitive (emotional)‚ affective (feelings)‚ and behavioral (actions.) That is a low blow to behavior; it looks like he does not stand chance in this fight‚ as he is a core ingredient of attitude. Attitude continues to jab at behavior. It appears the

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    cause a person to feel conflicted or disheartened. However‚ it’s how they deal with the conflict‚ either by changing it into a good or dreadful situation‚ which change the way they feel about themselves. Throughout this paper‚ I will use cognitive dissonance research to Pat’s case study and examine the rationalization of her beliefs‚ which does not coincide with her actions. Pat as lived a inconsistent life‚ she beliefs in one thing or another‚ but chose to act in a different manner‚ such as smoking

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    The following is a typical statement made by a young person who has given up sport and leads an unhealthy lifestyle: ’I think sport is boring. I am no good at it‚ I don’t enjoy it and I can think of better things to do on a Saturday afternoon.’ Using attribution and attitudinal theories‚ evaluate critically the reasons why this young person does not participate in sport. How might you persuade this young person to once again take up sport? In regards to attribution‚ it is said that this theory

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    school in Iowa‚ he was mentored by a very well-known psychologist‚ Kurt Lewin who was also German. They both ultimately went to MIT or Massachusetts Institute of Technology. In 1957 is when Festinger issued his best-known work‚ “A Theory of Cognitive Dissonance”‚ in which he writes‚ “the psychological opposition of irreconcilable ideas (cognitions) held

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    Bba Question Paper

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    development of OB. 2. Define personality. Explain the personality attributes influencing organizational behaviour. 3. Define perception. Explain the factors influencing perception. 4. Write short notes on any two A. Big Five Model B. Cognitive dissonance theory C. Rational economic man Affinity Business School Internal Examination BBA 4th Semester Sub: Organizational Behaviour Time: 1 Hr. Full Mark: 30 (Q. 4 is compulsory) 1. What do you mean by organizational behaviour? Explain

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    Case 5 – Magrec, Inc.

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    Case 5 – Magrec‚ Inc. 1. I would let a day pass and then request another meeting with Dinah indicating a sincere desire to work through the matter and the need to come to an understanding and agreement of how to work together and with the team moving forward. At that meeting‚ I would start off and thank Dinah for bringing the Partco matter to my attention. I would communicate with Dinah that I respect her strong feelings and beliefs behind her actions regarding the Partco matter but indicate

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    wqqeq

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    Attitude Formation / Change: Functional Approach to Change The functional approach to changing attitudes says that there are four classifications of attitudes. They are the utilitarian function‚ the ego defensive function‚ the value-expressive function‚ and the knowledge function. The utilitarian function is when an attitude is held due to the brand’s utility. A way to change this attitude is to show the utility or purpose of the brand that they might not have considered. The next is the ego-defensive

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    Theories

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    decides to run out in front of their feet. Your friend‚ in turn‚ kicks your cat and it mews from pain. You see it as the person being malicious but in all reality it only happened because the cat was not visible to them. 3. Cognitive dissonance theory Cognitive dissonance theory is when someone is looking for consistency in his or her beliefs and perceptions. For example‚ a smoker knows that smoking is bad for his health but has internal conflicts. He enjoys smoking therefore it is worth it; the

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