involve the market segmentation‚ targeting and positioning. Firstly‚ market segmentation involves a group of customers who share similar sets of needs and wants. Market segmentation is consistent with the marketing concept and customer orientation and enables the firm to focus their marketing resources. It also helps the firm to gain competitive advantages using their expertise in the customer base. There are 4 main levels of segmentation‚ which include preference segments‚ niche‚ local‚ and
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People in the axial age had the concerns of no modern technology. They were also more religiously based‚ and there were new thoughts on various aspects. In a different situation‚ such as a modern day city‚ people would be more based on the utility of the location of the city. Also‚ there would be more industrial buildings and structures than religious ones. The housing settlements would also be different‚ as now there are more strictly defined residential areas. The city centers before used to be
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Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing can be looked at as an organizational function and a set of processes for creating‚ delivering and communicating
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1) The Vedic period (or Vedic age) (ca.1750–500 BCE) was the period in Indian history during which the Vedas‚ the oldest scriptures of Hinduism‚ were composed. Our knowledge of Aryans is not based‚ as it is in the case of Harappan people‚ mostly on digging up their habitation sites. We know about the Aryans from the hymns which they composed and which were recited and passed on from generation to generation until they were finally written down. We call this literary evidence and it provides the clues
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The rapid industrialization and growth of a world economy in the gilded age started a reform movement that hoped to solve many problems in the era‚ the Progressive movement. The Progressive era took place in the United States from around 1900 to 1917. The Progressive movement began out of the belief that people should help each other as much as possible. The Progressives started with volunteerism‚ mainly by wealthy‚ white women working in inner cities grew into state organizations. The movement
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pricing: Market skimming and prestige pricing all involve setting a premium price for a product; hoping consumers will associate high quality with high price. Generally‚ both strategies are most effective when product demand is inelastic. * Differences market skimming pricing and prestige pricing: + Market skimming pricing strategy: Frequently‚ a skimming price approach is used when there are no competitively positioned products‚ and therefore‚ prices‚ to use
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The Medieval Times‚ also known as the “Dark Ages” is criticized as a time of stagnation‚ where learning and technological advancement were halted by both feudalism and manorialism. During the Medieval Times‚ Europe pales in comparison to other civilizations and empires. While Europe’s Dark Ages were a time of ignorance‚ China had invented several revolutionary items such as clocks‚ and Medieval Islam had a “Golden Age” in which scientific discoveries advanced greatly. Europe was virtually the only
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Pharmaceutical Marketing Merck “Merck has gone beyond developing and selling prescription pharmaceuticals. It formed joint ventures in 1989 with Johnson & Johnson to sell over the-counter pharmaceuticals; in 1991 with DuPont to expand basic research‚ and in 2000 with Scherigng-Plough to develop and market new prescriptions medicines. In 1997‚ Merck and Rhone-Poulenc S.A. (now Sanofi-Aventis S.A.) combined animal health and poultry genetics business to form Merial Limited‚ a fully integrated
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