ANALYSIS OF MARKET STRUCTURE DATE: 8TH NOVEMBER 2014 SR. NO TOPIC PAGE NO. 1 OLIGOPOLY 3 2 PERFECT COMPETITION 5 3 MONOPOLY 7 4 MONOPOLISTIC 9 5 COMPARISON 11 Oligopoly An Oligopoly is an industry dominated by a few firms‚ e.g. supermarkets‚ petrol‚ car industry etc. The main features of oligopoly: An industry which is dominated by a few firms. Interdependence of firms‚ firms will be affected by how other firms set price and output
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collusive oligopoly (10 marks) * * Oligopoly‚ is a market form in which where few sellers dominate the market for an identical or differentiated good‚ and where there are high barriers to entry. The market is determined by very few‚ however very large firms. The barriers of entry are very significant‚ as they include high initial fixed costs‚ access to resources and economies of scale and legal barriers. Unlike perfect competition where there are identical products‚ in an Oligopoly you have
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OLIGOPOLY AND MONOPOLISTIC COMPETITION Up to now‚ we have covered two extreme types of markets. We covered perfect competition with the highest degree of competition‚ then we covered monopoly with the lowest degree of competition. Now‚ we will cover oligopoly and monopolistic competition. These two market types are in between two extremes: they show some features of competition and some features of monopoly. Oligopoly Definition: Oligopoly is a market structure in which there are a few sellers
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Laura Lindroth GBS 235 Paper #1 Prof Cherivtch 21 March 2015 Response Paper: Coke and Pepsi Learn to Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There have been several aspects
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Oligopoly is a market structure in which only a few sellers offer similar or identical products. It is an intermediate form of imperfect competition. OPEC is an epitome of Oligopoly. Features of Oligopoly: • Non Price Competition • Interdependent decision making • Entry Barriers If organizations behave in cooperative mode to mitigate the competitions amongst themselves it is called Collusion. When two or more organizations agree to set their outputs or prices to maintain monopoly it is called
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Coke Is Better Than Pepsi Pepsi and Coca Cola have long been rivals in the marketing industry and two most recognizable names in soft drinks. Together they produce the #1 (Coca Cola)‚ #2 (Diet Coke) and #3 (Pepsi) soft drinks in the United States and each make tens of billions of dollars in profits every year. Since 1886‚ Coke has been going strong holding the award of "Best Soda Drink in the World." In 2011‚ Coke still beats Pepsi in sales and long-term taste tests. I totally agree because to
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Strategy – NCC 5090 Cola Wars Continue: Coke and Pepsi in 2006 Case Part 1: Why was concentrate manufacturing profitable until the late ‘90s? Porter’s Five Forces provides an in-depth understanding as to how the interconnected relationship between Entrants‚ Buyers‚ Suppliers‚ Substitutes‚ and Rivals allowed concentrate producers to increase profitability. Entrants: Existing Concentrate Producers create high barriers to entry Despite low capital requirements to enter the
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The case of Coke and Pepsi in India is a lesson that all marketers can observe‚ analyze and learn from‚ since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties‚ especially Coca-Cola‚ and it’s useful to observe how it dealt with the different aspects‚ stating from the political environment of the Indian market and the trade barriers it faced‚ going through the market entry and penetration strategies considered
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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