Divya Aggarwal Roll No – 1 SYBMM The Coca-Cola Company Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than revealing its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) The Coca-Cola Company re-entered India through its wholly owned subsidiary‚ Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since
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OMEGA’s image. Cindy even helped to design a collection dedicated to her: the Constellation My Choice. PEPSI: Today’s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world’s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world’s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut
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launched an innovative campaign‚ “Share a Coke”. The company chose 150 of Australia’s most popular names and put them on the front of millions of Coca-Cola bottles (Lionbridge‚ n.d.). This is the first time in its 125-year history that Coca-Cola has made such a major change to it packaging. Later on‚ this simple idea then expanded to countries around the world‚ including New Zealand‚ the U.K.‚ Norway‚ Ireland and China. Other countries adapted Australian "Share a Coke" campaign into their own unique ways
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The Coca Cola Company: Diversity and a Global Presence You do the Research: 1. I don’t think that Coke can stay up with changing tastes for non-cola drinks. I believe that Goizueta did have the right idea to develop new products‚ but Coke fell behind after some embarrassing problems within the company‚ such as the 1999 contamination scare‚ their slowing unit growth‚ ugly class action racial discrimination suit (which result in a $195.2 million settlement with 2000 employees)‚ and an aborted
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world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who
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Product 7 - 8 6.10 Price 8 - 9 6.11 Promotion 9-10 6.12 Personality 10 6.0 Purchase 10 7.13 Place and Distribution 11 7.14 Price and Lifestyle 11 7.0 Post Purchase Evaluation 12 8.0 Conclusion 12 - 13 9.0 Bibliography and References 14 ------------------------------------------------- 1.0 Introduction Pepsi was first introduced as "Brad ’s Drink"
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Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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of New Coke Wright State University MKT 3500 - 01 Marketing Research By Nicole Fore Taylor Gilliam Ashley Hatton John Petry Abstract During the 1980’s Coca-Cola was faced with a potentially company killing problem. They were losing market share quickly to their competitors. Pepsi was stealing a portion of the younger generation with their advertising campaign‚ and they proved that consumers liked Pepsi better with the “Pepsi Challenge.” To combat their falling market share Coke decided
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through 3 contain the company’s recent financial statements. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s second largest refreshment beverage company‚ Frito-Lay‚ Inc.‚ the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. PepsiCo’s leading brands included carbonated soft drinks (Pepsi‚ Diet Pepsi and Mountain Dew)‚ AquaFina bottled water‚ Tropicana juices and juice-based drinks‚ Lipton tea-based
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