PepsiCo - World Leader In Convenient Foods & Beverages Industry • Revenues – About $43 billion and over 198‚000 Employees across the globe • PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay • PepsiCo brands are available in more than 200 countries and territories across the globe • PepsiCo has more than 500 products in it’s portfolio of which 18 brands generate $1 Billion each in retail sales A broad spectrum of beverages worldwide bringing fun and refreshment to
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PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories
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John Pemberton‚ Coca Cola recipe has a long history behind. In this days Coca Cola brand is recognize around the world. Everyone can identify the brand from products such as: Fanta‚ Sprite‚ Diet Coke or Dr. Pepper. During the years the company come up with different slogans for the products such as: “Coke is it”‚ “Catch the Wave”‚
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CitrusFioravantiFrescaFriscoFruitopiaLemon & PaeroaLiftLift plusLiltManzana LiftMare RossoMello YelloMezzo MixMinute Maid Nestea New Coke Nordic MistOK SodaPibb XtraPoweradeQooRaspberry CokeRelentlessSarsiSenzaoSimply OrangeSmartSparkleSpriteSprite IceSprite RemixSprite ZeroSurgeSwerveTab FrutonicFull ThrottleGeorgiaHi-CHitKia-OraKinleyTab Clear Tab EnergyTab X-TraTikyVault Pepsi ± Product The Pepsi-Cola drink contains basic ingredients found in most other similar drinks includingcarbonated water‚ high fructose
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organization like Coca-Cola with a well-defined and successful line of products and services will often focus more on the run aspect. The organization may already be a market leader and want to ensure and sustain its competitive advantage through price and cost optimization. Cost optimization is one of the ways to minimize organization expenses and is considering under below the line approach. The other IT-enabled initiative is also categorize under below the line approach. The new and innovative
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syrups and‚ to a lesser degree‚ finished beverages which it sells to bottling and canning operations and authorized wholesalers. Coca-Cola produces more than 230 beverage brands and markets four of the world’s top five soft drink brands‚ including Coke‚ diet Coke‚ Fanta‚ and Sprite. Coca-Cola’s finished beverage products bearing the Coca-Cola Company’s trademarks are sold in over 200 countries. In 2000‚ 72% of Coca-Cola’s Operating Income was generated outside the United States. Coca-Cola also maintains
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and Pepsi have been battling each other for more than a century. It’s a legendary brand rivalry. The saga began in 1886‚ when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues . Pepsi has launched Pepsi Raw‚ a new premium Pepsi cola‚ which is made using ingredients from natural sources. Launching first in the UK‚ it is the most significant innovation from Pepsi since the launch of Pepsi Max
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Price effect: The price change effect on consumption can be broken down into two parts depending upon the change relative in pricing of products and income. The first one is called substitution effect wherein price change of a product leads to change in consumption‚ here the income remains constant. The second is the income effct wherein the relative income of people changes which leads to a change in the purchasing power‚ here the price is considered constant. * prices change >> income
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selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito Lay ‚ Uncle Chipps ‚ Cheetos ‚ Kurkure & Quaker Oats. * Tropicana beverages which sells the non-carbonated range of healthy
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Coke Wars Case Analysis: Competition‚ Strategy‚ and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola & Pepsi can be deemed as legendary‚ “the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better” (Dotson pg 1).
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