Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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Purpose The purpose of this project was to enable the new student of accounting to familiarize and improve his understanding of the contents of a publicly held company’s (the Coca Cola company) annual report‚ SEC Form 10-K filing with the Securities and Exchange commission (SEC) as well as the proxy statement. Scope We were instructed to access the Coca Cola company’s website investor section and to review the SEC filings located there‚ namely the 10-K and DEF 14A forms. Upon review of those
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chapter Eleven monopolistic competition and oligopoly CHAPTER OVERVIEW Pure competition and pure monopoly are the exceptions‚ not the rule‚ in the U.S. economy. In this chapter‚ the two market structures that fall between the extremes are discussed. Monopolistic competition contains a considerable amount of competition mixed with a small dose of monopoly power. Oligopoly‚ in contrast‚ implies a blend of greater monopoly power and less competition. First‚ monopolistic competition is defined
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Monopolies‚ Oligopolies and the Economy Monopoly is a term to describe an industry where a seller of a product or service does not have a competitor offering a close substitute. The word is derived from the Greek words monos (meaning one) and polein (meaning to sell). Rarely does a pure monopoly exist. In a pure monopoly there is only one company making and selling the item in question; however there can also be the situation where there is one company who has the bulk of sales and the other
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The firms that we had selected for this assignment are Perodua and Toyota. The market structure of both of the companies can be classified as the oligopoly. One of the characteristics of oligopoly is there are only a few sellers in the market. As an illustration‚ Proton is one of the local automobile manufacturers while Honda and Nissan are foreign automobile manufacturers. Since there are only a few sellers in this market‚ the fewer firms dominate and control all or most of the market. Additionally
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Price Wars in Aviation Industry – Boon or Bane? Introduction Aviation Industry in India is a significant one among those industry segments that have experienced a phenomenal growth across the globe over the past years. The open sky policy of the Indian government is one of the key factors that have allured international players into the aviation industry in India. Since long‚ the aviation industry in India has been growing in terms of number of air travel firms and number of aircrafts. Today‚ private
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Briefly outline some of the main models of oligopoly in which firms compete according to output. Hence‚ discuss the contention that non-collusion is the inevitable outcome of oligopoly. (2000 words) ‘Oligopoly is an industry structure characterized by a few firms producing all‚ or most‚ of the output of some good that may or may not be differentiated.book’ An oligopoly lies somewhere in between a monopoly (only one seller) and competition (many sellers). Firms are said to exhibit ‘strong mutual
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manufacturing‚ marketing and distribution grain-based snacks‚ as well as carbonated and non-carbonated beverages. The company has 19 product lines and each one generates over $1 billion in annual sales. Some popular subsidiaries are from PepsiCo such as Pepsi‚ Diet Pepsi‚ Gatorade‚ Lay and Tropicana. They employ about 285‚000 people and its CEO is Indra Nooyi. This paper focuses on generating an overview of company operation and how the managers control it. Because PepsiCo is a large corporation so we
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OLIGOPOLY MARKET STRUCTURE 1.0 Definition of oligopoly Oligopoly market structure is a market with few seller but large in size and their produce branded product whereby advertising is a very crucial element within the oligopoly market. Thus in the oligopoly market structure the competition between a firm with another firm is very high because they are only a few seller in the market and the price is very stable. 2.0 Characteristic of oligopoly market structure: 2.1 Difficult to entry Oligopoly
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COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world‚ Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face
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