Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite- www.rjcorp.in | About The company RJ Corp is a well diversified Indian MNC‚ with business interests in soft beverages‚ breweries‚ real
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exuberantly day-by-day and coming out as a most profitable business. All the activities of cold drink market are revolving around three major competitors i.e. coke‚ Pepsi and cad buries. Out of these three‚ two coke and Pepsi have a face-to-face competition with unequal brands. Cold drink market is flourishing rapidly with a total market of 3000 crores from which Rs 1800 crores market is snatched by cola flavor and market
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Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case‚ special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits‚ the relationship between the different stages of the value chain in the industry‚ the relationship between competitive interaction and industry profits‚ and the impact of globalization on industry structure. While preparing the case‚ you should start by carefully characterizing the carbonated soft drink
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COKE CLASSIC VERSES PEPSI THE CHOICE OF A NEW GENERATION 11/15/99 The American Soft drink has become an internationally recognized icon. As a children we choose our preference Coca-Cola or Pepsi-cola. We go to restaurants and ask for it by name‚ and if for some ungodly reason‚ we are forced to submit to one or the other we do it with reluctance and hesitation. Coke-cola and Pepsi-cola have integrated and weave itself‚ into our daily lives‚ through fast food‚ celebrities‚ and controversy
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Coke Is Better Than Pepsi Pepsi and Coca Cola have long been rivals in the marketing industry and two most recognizable names in soft drinks. Together they produce the #1 (Coca Cola)‚ #2 (Diet Coke) and #3 (Pepsi) soft drinks in the United States and each make tens of billions of dollars in profits every year. Since 1886‚ Coke has been going strong holding the award of "Best Soda Drink in the World." In 2011‚ Coke still beats Pepsi in sales and long-term taste tests. I totally agree because to
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Strategy Assignment week two: “Cola Wars Continue: Coke vs. Pepsi in the 1990s” Professor: Orlando Rivero D.B.A. April‚ 3‚ 2008 Cola Wars Continue: Coke vs. Pepsi in the 1990s Overview This paper will explore Porter’s Five Forces ( Porte 6) and Branderburger and Nalebuff’s Value Net to answer this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes Plc.‚ making up 90 percent
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Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola
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of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and in India. INTRODUCTION INTRODUCTION With the re-entry of Coca-cola in the Indian market‚ Pepsi had to go in for more aggressive marketing to sustain its market share. That was the Initial phase of the Cola Wars in India”. There are many who feel that Pepsi had the first mover advantage in
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Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
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YOFFIE tC Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century‚ Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States‚ where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle‚” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around
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