Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above
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Advertising slogans From Wikiquote Jump to: navigation‚ search This is a list of famous advertising slogans and taglines. Electronics • "Buy it. Sell it. Love it." ~ eBay • "Challenge everything" ~ EA Games • "Connecting people." ~ Nokia • "Do you have the bunny inside?" ~ Energizer Max‚ since 2000s • "EA Sports. It’s in the game" ~ EA Sports • "Get N or get out." Nintendo 64‚ late 1990s • "Hello Tosh‚ gotta Toshiba?" ~ Toshiba‚ 1984‚ Gold Greenlees
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COMPANY PROFILE-PEPSI CO. (US) PepsiCo is a world leader in convenient foods and beverages‚ with revenues of about $27 billion and over 143‚000 employees. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay
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Coca Cola in an effort to boost its revenues persuaded Burger King to run a campaign for its Frozen Coke. They were manipulating the market to have Burger King to run this campaign. Before taking on this initiative‚ Burger King wanted to do a test run. Richmond Va. was chosen as the area to run this trial. Coupons were given for a free Frozen Coke when a value meal was purchased. This method however proved to be a little slower than was expected. Only 700 meals were added with the coupons. Nearly
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• While analysing a company’s product‚ a common fallacy can be focusing on the final outlook of the product and that gives rise to a naïve approach. Analysts should consider and analyse all major product decisions that the company may have carried out including quality‚ features‚ options‚ style‚ brand name‚ packaging‚ sizes‚ after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including
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industry‚ and Aaccording to Porter’s strategies Apple exemplifies the “Differentiation Strategy” (O. Akan‚ R. Allen‚ M. Helms‚ and S. Spralls III‚ Critical tactics for implementing Porter’s generic strategies‚ 2006). The Apple tactics may differentiate from product to product‚ driven by a wide range of strategies but the vast majority of these actions and sub strategies are driven by a single over-riding strategy that has become the hallmark of Apple. Firstly‚ Apple Inc ‘s Product is focused on design
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Customer Relationship management Coca Cola is the world’s largest beverage company. They sell their products in more than 200 countries and more than one billion of their products are consumed daily. Keeping finance and logistics is an important task. Coca Cola started using a system called the traditional system‚ which has proved very effective. This system was generating high value and was not user friendly. All financial plans manually entered and is used to enter again to update the information
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|Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the global soft drinks industry for many years. From the | |early stages
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symbol of the American way of life that the company undertook to supply American troops with the drink wherever they were‚ thus maintaining morale. A similar strategy was repeated in the Korean and Vietnam Wars."Cola wars” has been identified with Pepsi-Cola as its fierce competitor is still continuing until today but then Coca-Cola remained as the world’s preeminent soft drink. The world’s most widely distributed product at that time‚ "Coca-Cola" was reputedly the second best-known word on Earth
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GSM 511- Case Analysis | From Regional Star to Global Leader | | Yogita Inamdar | 6/18/2011 | | Case Analysis: From Regional Star to Global Leader Statement Yang Jianguo has been promoted from Country Manager China to Global Head of Product Development at Deronde International. The CEO of the company chose Country Manager Yang from China over other three high performers based on his technical expertise and his knowledge of Asian markets. Yang currently faces a challenge in transitioning
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