"Coke and pepsi global localization isaplicy that both companies have implemented successfully" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 21 of 50 - About 500 Essays
  • Better Essays

    Killer Coke

    • 2729 Words
    • 11 Pages

    KILLER COKE: THE CAMPAIGN AGAINST COCA-COLA Case Summary The “Killer Coke” case revolves around to brutal murders of union leaders in a bottling plant in Colombia and the corporate responsibility of the Coca-Cola Company. The Killer Coke movement alleges that the Coca-Cola Company directed or was implicitly involved in the killings to ensure that unions were broken in the Colombian plants. The obvious legal ramifications are that contract killings took place at the plant. The more subtle ethical

    Premium Ethics

    • 2729 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    crystal pepsi

    • 3288 Words
    • 11 Pages

    Marketing 7100-01 Crystal Pepsi A Giant’s Failure Fawad Anwar 6/24/2014 Crystal Pepsi: A Giant’s Failure I. Introduction Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive packaging

    Premium Pepsi Marketing Coca-Cola

    • 3288 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Pepsi Blue

    • 573 Words
    • 3 Pages

    Pepsi Blue Pepsi Blue Type Flavored Cola Manufacturer PepsiCo‚ Inc. Country of origin United States Introduced mid-2002 Discontinued 2004 (Canadian markets) Related products Crystal Pepsi‚ New Coke Pepsi blue‚ launched in mid-2002 and discontinued in 2004‚ was the result of taste-testing over 100 flavors over a 9-month period. Designed to compete with Coca-Cola’s Vanilla Coke‚ it is considered by some to be the company’s second equivalent of New Coke‚ after the much maligned Crystal

    Premium Coca-Cola Cola E number

    • 573 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Coke Marketing Plan

    • 4587 Words
    • 19 Pages

    Analysis 27 Market Share Evaluation 27 Marketing Profitability Analysis 27 Market Research 27 EXECUTIVE SUMMARY Giant soft drink company Coca-Cola has come under intense scrutiny by the investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of new Marketing Company to develop a professional marketing plan which will help the business to achieve its objectives more effectively and efficiently‚ and regain their iron

    Premium Marketing Coca-Cola

    • 4587 Words
    • 19 Pages
    Best Essays
  • Satisfactory Essays

    system is tied together more closely and in numerous ways. 3.Globalization undermines social welfare programs. and toward export sectors and other profit-yielding enterprises. 4.Globalization accelerates the "race to the bottom". Multinational companies tend to "seek the lowest level of regulation and taxation and other regulation.5. Globalization can lead to a "brain drain". as the best minds and most educated leave their country for greater opportunities or rewards elsewhere. 6.Financial liberalization

    Premium Investment Economics Globalization

    • 459 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    ASSIGNMENT ON PEPSI

    • 1451 Words
    • 6 Pages

    competition and many companies are floating in the market with their product with different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded

    Premium Pepsi

    • 1451 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Research on Coke Zero

    • 4522 Words
    • 19 Pages

    Recently‚ I found myself standing in line waiting to get a sandwich at Dutch‚ when I looked through the ever-so-perfectly placed drinks cooler...and what did I see? Coke and Coke Zero‚ the original and the supposed ’clone.’ Now‚ naturally being an extremely inquisitive person‚ I decided it was time to do an experiment. I grabbed one of each and about 10 of those little water cups and went over to the completely unsuspecting group I had come with. Little did they know‚ they were about to be a part

    Premium Coca-Cola Cola

    • 4522 Words
    • 19 Pages
    Better Essays
  • Satisfactory Essays

    Price of Coke

    • 722 Words
    • 3 Pages

    org/blogs/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years Why Coke Cost A Nickel For 70 Years by David Kestenbaum November 15‚ 2012 4:00 AM Listen to the Story Always Five Cents * 1905: An oilcloth sign. The Coca-Cola Company * 1907: Change receivers like this one were used at cash registers to hold change made for customers. The Coca-Cola Company * 1922: A print ad in the Saturday Evening Post. The Coca-Cola Company 1936: An ad highlighting 50 years

    Premium Coca-Cola

    • 722 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Pepsi Story

    • 736 Words
    • 3 Pages

    The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times

    Premium Pepsi Coca-Cola

    • 736 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Coke

    • 3598 Words
    • 15 Pages

    chosen career‚ to attain a competitive level of education‚ such as master level. Hence‚ I have decided to apply for a master degree. Yet again‚ my relatively rough background and personal experiences have committed me to decide to use my acquired knowledge to the very optimum. My vision is to impact my immediate environment with all I have. Hence‚ my choice of a course that would enable me to help others. I have favoured Counseling career over several other equally challenging careers basically because

    Premium Mental health Counseling Mental health professional

    • 3598 Words
    • 15 Pages
    Powerful Essays
Page 1 18 19 20 21 22 23 24 25 50