Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........
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expectations and desired outcomes were directed at upper management to find better ways to connect with the employees and launch new initiatives in the ever-fast changing market. Coca-Cola Enterprises (CCE) faced strong competition from other beverage companies and needed a way to work more effectively with its customers and partners. This required innovation and a new way of communicating within the corporation. In 2008‚ CCE acknowledged that the current communications platforms were no longer enabling
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Why is vanilla coke so good?? There are many cokes that the coca-cola company has produced‚ but only one sticks out to me. VANILLA COKE!! The warm vanilla taste with a sweet bitter taste is my obsession. Brightens up your throat as you take a sip. Why is this specific coke so delicious? Vanilla coke vs. Vanilla pepsi You may of heard of Vanilla Pepsi. EWW. Vanilla Coke is way better! If you don’t believe me‚ let’s get into the facts from the article‚ ¨Calorie Count.¨ Vanilla Coke has 33.3mg of caffeine
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Market Analysis: 5 1.1. Market Size: 5 1.2. Market Trend: 6 2. Customer Analysis: 7 2.1. Gender: 7 2.2. Age: 7 2.3. Regions: 7 3. Competitor Analysis: 8 4. Company Analysis: 9 5. SWOT Analysis: 9 5.1. Strengths: 9 5.2. Weaknesses: 9 5.3. Opportunities: 10 5.4. Threats: 10 III. COMPANY OBJECTIVES: 10 IV. MARKET TARGETING: 11 V. MARKETING STRATEGY: 12 1. Market Positioning: 12 2. Develop Marketing Mix: 12 VI. CONCLUSION AND RECOMMENDATION: 14
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Business Elements of Pepsi & Coca-Cola Introduction The following is a comparison and contrast of the business elements based on a number of business elements like management and operations and on environmental aspects using SWOT and PEST. The two organizations chosen are Pepsi and Coca-Cola. Coca-Cola is a worldwide corporation that manufactures many different beverages. They also manufacture‚ distribute‚ and sell concentrates and syrups that are based in
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Candle Company began in 1969‚ as penniless Mike Kittredge‚ age 16‚ melted crayons to form a candle as a Christmas present for his Mom. A neighbor‚ mesmerized by his fabulous creation‚ expressed her desire to purchase one of his candles; thus Yankee Candle Company was born. Mike used his parent’s basement‚ kitchen‚ and garage to produce his scented candles. Five years later‚ in 1974‚ Mike moved production into an old paper mill located in Holyoke‚ Massachusetts. In 1998 Forstmann Little & Company partnered
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MK416-Case Study 1 1) Both companies experienced a range of unexpected problems and difficulties while trying to enter the Indian market. The Indian government was viewed as unfriendly to foreign investors. Also‚ the “principle of indigenous availability” had specified that if an item could be obtained anywhere else within the country‚ imports of similar items were forbidden. In Coca-Cola’s first attempt in the Indian market they chose to voluntarily withdrawal following a dispute with the government
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Injustices & Campaign Demands: ....................... by United Students Against Sweatshops ..……page 4 ..……page 7 …….page 12 3. Corporate Profile on The Coca Cola Company: by The Polaris Institute ….. • The Polaris Institute is a watchdog agency based in Canada that investigates corporations and keeps track of the global economy regarding social justice‚ human rights‚ and environmental issues. • The full 61-page document can be found at the following website: (http://www.polarisinstitute
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Operations management problem in Pepsi Introduction Operations management remains as an important branch of study both in the corporate worldas well as in academics. Talking of academics‚ operations management is an important partof the study in the curriculum of management studies. In other words‚ it is seen that thetheoretical base that a manager or a n executive needs to deal with the problems of thecompany are taught in the curriculum. Operations management is also an important part in anorganization
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Coca Cola is one of the most predominate soft drinks of all time. The successes of Coca Cola were not without failures. The reformulation of Coke’s flagship may have been one of the worst product failures of all time. However‚ this disaster may have begun stemming way before the introduction of New Coke. Coca Cola had been battling with Pepsi Cola since Pepsi’s introduction in 1903. Until just after World War II‚ Coca Cola had a commanding 60% market share1. Pepsi’s superior management decisions and
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