ASSIGNMENT 1 PepsiCo Inc – Evaluating Strategies That Have Helped Pepsi-Cola Remain A Top Brand Over The Years TYPE OF ORGANIZATION PepsiCo is an adaptive organization‚ able to contend with changes in its environment‚ while continuously seeking constant improvement and developing new ideas in the marketplace. PepsiCo has a decentralized organizational structure‚ with operational decisions made within the separate business units while being governed by policies at the corporate level. MISSION
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Direct Competitors Product Coke-Zero Pepsi Next Fresca Nestea Zero Price . 355ml can =$1.20 .2L bottle= $1.89 . pack of 12= $3.99 . pack of 24=$9.99 . 355 ml can=$1.30 . 2L bottle=$ 1.89 . pack of 12=$ 3.99 . pack of 24=$9.99 .355ml can=$ 1.29 . 2L bottle= $ 1.89 . pack of 12=$3.99 . 355ml can= $1.80 . pack of 12= $6.99 Place MacDonald’s‚ Grocery stores such as( Fresh Co‚ No frills‚ Fortinos‚ Wal-Mart‚ Longos etc.)‚ pizza pizza‚ subways Grocery stores such as Fortinos
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1.2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern‚ North Carolina‚ and a pharmacist named Caleb Bradham. Bradham’s aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics‚ and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896‚ Bradham’s
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corporation which both produces and sells goods or services in various countries.It has branch plants outside of the country where its main operations and planning take place. They play an important role in globalisation. An example on a MNC in Intel‚ which has a branch plant in Leixlip Co. Kildare‚ Ireland. Intel design and manufacture platinum processing chips for computer manufacturing companies. Intel’s final customers are computer and mobile phone manufacturing companies. Intel’s headquarters
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archrival The Coca-Cola Company never ends for the world’s soft-drink maker. PepsiCo’s soft drinks (including Pepsi‚ Mountain Dew‚ and Slice) make up about one-quarter of its sales. (Bottling operations are run independently). Pepsi Co also owns Frito-Lay‚ the world’s number 1 maker of snacks such as corn chips (Doritos‚ Fritos) and potato chips (Lay’s‚ Ruffles‚ WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange juice brands through other divisions. The company also sells Aquafina
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we get into the thick of the things we would like to add a few heartful words for the people who gave unending support right from the stage the idea of the research was conceived. We express our deep sense of gratitude & sincere thanks to those who have helped us in developing this research work. It is impossible to put out or classify the assistance; it is the feeling that matters‚ & not the value. First of all we would like to express our sincere gratitude to our beloved Priya Mam for giving us
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Colligative properties in your Coke Have you ever put salt on snow to get rid of it‚ or wondered how your car engine stays warm in cold weather? If you have‚ you’ve probably noticed that the salt quickly melts the snow‚ and you’ve wondered how the engine can stay warm‚ when the metal on the outside of the car is cold. These are just some of the many examples of how colligative properties work in our everyday lives. A colligative property is a property of a solvent that depends on the amount
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There are few types of directors a company may have. Managing director or chief executive officer is appointed in many companies. He is put in charge of managing the company’s daily business. A managing director may be conferred with any of the powers that the directors can exercise. He also performs a vital role in large companies because of the scale of the company’s business it is usually impractical for the board to actively carry out daily management and so it delegates its management function
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The Ad line at the bottom of the Print Ad‚ “Ask it for either way...both trademarks mean the same” is to inform the public that both the names are the same drink. Coke was the initial name‚ and it was rebranded as Coca Cola. But there was always a threat of brand diminishment‚ and also lack of response towards Coca Cola. Coke had already established itself in the market‚ and the fall in the market presence of the brand ‘Coke’ and the increased presence of the brand ‘Coca Cola’ would create an uncertainty
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2. Inequalities‚ both domestic and global‚ illuminate the inevitability and functionality of stratification. Discuss. The Cambridge Dictionary of Sociology defines inequality as ‘the unequal distribution of opportunities‚ rewards‚ and power among and between individuals‚ households and groups’(1). It goes on to say that ‘the subfield of social stratification has as its main task the description and analysis of inequalities‚ or the makeup of the stratification system of any given society’.(1) From
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