A Term Paper for APLE3 (Crisis Management) Crisis Management Crisis‚ according to Venette‚ happens when there is a need for change. It may be a “threat to an organization‚ a surprise‚ or a short decision time.” That is why there is also a need to learn how to manage crisis. This so-called “crisis management” is a course of action in which harmful risks are dealt with. It should be taken notice that it is different
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Crisis Management FIAT The Italian automobile company FIAT is synonomous with success‚ with brands such as Ferrari‚ Maseratti‚ Alfa Romeo and the FIAT brand‚ one usually thinks of class and success when the brand is mentioned. By and large the FIAT brand has been suuccesful for over one hundred years‚ the group’s activities were primarily focused on the industrial manufacturing of cars‚ industrial and agricultural machinery. With
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DQ1 Wk 1 Define the following environmental schools of ethics — anthropocentric‚ biocentric‚ and deep ecology (also referred to as ecocentric) Anthropocentric - originates from the Greek word "anthropos" which means man in and the latin word "centralis" which means center. So simply Anthropocentric‚ is man center. So in theology the doctrine of anthropocentrism is simply that man is the center of all things and that man is not in need of God or higher power‚ and that man is capable of understanding
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C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate a new core brand so quickly? The answer is that Pepsi is no longer an American
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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The two articles‚ which are from the same source‚ I have selected provide excellent summaries of the business ethics in the two countries selected‚ they are a guide to people wishing to do business in these two developing and fast growing nations. The countries I have selected are India in Asia and Brazil in South America. Both of these countries are part of the BRIC (Brazil‚ Russia‚ India and China) group of countries which represent 4 of the fastest growing economies in the world‚ as such there
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KILLER COKE: THE CAMPAIGN AGAINST COCA-COLA Case Summary The “Killer Coke” case revolves around to brutal murders of union leaders in a bottling plant in Colombia and the corporate responsibility of the Coca-Cola Company. The Killer Coke movement alleges that the Coca-Cola Company directed or was implicitly involved in the killings to ensure that unions were broken in the Colombian plants. The obvious legal ramifications are that contract killings took place at the plant. The more subtle ethical
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SEMANA‚ RENELY G. MGT 4 – Assignment BSA 4-1 CHAPTER 3 The following theories have been presented in class. Briefly discuss each philosophy and give your own take on its applicability in the Filipino culture‚ especially in the business setting. (5 pts each) Utilitarianism Jeremy Benthams philosophy states that‚ “Do whatever produces the greatest good for the greatest number.” While John Stuart Mill philosophy states that what is pleasurable is good‚ and what is painful is bad; what causes
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A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
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this company’s history”. The first part of this paper will give a general perspective on the actions and strategies of Maple leaf food in the crisis and different agents involved here. Then this paper will deal more about adopting the moral reasoning models and principles to dissect and analyze these issues. Last‚ this paper gives a conclusion for this issue. Background In 2008‚ Maple Leaf Foods plant was confirmed as being involved in the outbreak of tainted product linked to illness and death
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