PESTEL Analysis for Coke Coca-Cola is recognized as the world’s most valuable brand. Political * Firstly we should mention that Coca Cola is a manufacturer and distributer of drinks and syrup that fall under a variety of food laws‚ mainly the FDA (Food and Drug Administration). If those standards (may differ strongly) are not met‚ potential fines may apply. The FDA ensures and certifies that ingredients meet the laws globally. * Changes in laws‚ especially new tax laws or tax rate changes
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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Contemporary Issues in Management ASB – 4426 Abhishek Roy Gollamudi abpc90 Contemporary Issues in Management: Business Ethics and Values Introduction Business Ethics and Values has this become a very high regarded issue in management. Changing demands‚ advancing technology and worldwide recession have added to the suppression of this issue and has forced management to maintain numbness towards business ethics and to exploit very possible opportunity disregarding the interests of employees and the
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Publishing‚ Inc. 2009 http://www.eurojournals.com/ejsr.htm Crisis Management- A Case Study on Mumbai Terrorist Attack Manisha Shekhar Centre for Strategic Analysis & Research Deptt. of Electronics & Communication Dr. M. C. Saxena college of Engg. & Technology‚ UPTU‚ Lucknow‚ India E-mail: manisha.shekhar123@gmail.com Tel: +91-0522-4095700; Fax: +91-0522-4095730 Abstract This paper examined the Indian government intervention in crisis management during 2008‚ terrorist attack on MUMBAI. Empirical findings
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FINANCIAL CRISIS AND ITS IMPACT ON INDIA Abstract: The effects of the global financial crisis have been more severe than initially forecast. By virtue of globalization‚ the moment of financial crisis hit the real economy and became a global economic crisis; it was rapidly transmitted to many developing countries. India too is weathering the negative impact of the crisis. There is‚ however‚ an important difference between the crisis in the advanced countries and the developments in India. While
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1. MOON GATE COMPANY a.What are the ethical issues raised by this case? In this case‚ few issues had raised. First is the environment issue. The cement plant will produce air pollution (Shapley‚ 2010) as well as sound pollution which is affecting local resident health (Mndeme & Mkoma‚ 2012). Second is the health issue where the local residents have the risk of loss hearing (Mndeme & Mkoma‚ 2012)‚ respiratory problem and cardiovascular problem (Sana‚ Bhat & Balkhi‚ 2013) because of the pollution
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5. How attractive to PepsiCo is the proposal to buy 30% of Deltex for 1.1B pesos (US$360M)? Based on the information in the case‚ Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First‚ we calculated the discount factor by using average unlevered beta of US independent bottlers‚ US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next‚ we calculated Deltex
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mid-cal Next revive its cola category? (cover story) Authors: ZMUDA‚ NATALIE Source: Advertising Age‚ 4/4/2011‚ Vol. 82 Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie
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Coffee Company Crisis Case - Part I Dr. Phillip G. Clampitt Cases in Media Management August 1‚ 2009 Crisis Management Team: PuRr-Luscious Ladies Debra Dobson Diane LeVeque Joyce Jentges Karen Sobiesczyk Proposed Crisis Management Plan 2 Table of Contents - Part I Purpose of Crisis Plan…………...…………………………………………….......………….…4 Overview of Starbucks. ………………………………………………………......………..........5 Acknowledgement Forms ...…………………………………………………............….….......10 Crisis Rehearsal Dates
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Participative Management in the Indian context Evolution of participative management in India Pre- Independence era: Participative management in India has taken to its roots quite early in time . This concept was introduced to the Indian soil by a few humanistic textile mill owners who sought the advice of workers’ spokesmen so as to solve industrial disputes. After a few such minor incidents‚ business houses in India responded to the need of industrial democracy. The Tata Iron and Steel company
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