Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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In finding the density of a Coke Can‚ I used two different methods; the overflow can method‚ and the measuring method. The procedures varied in the way I found the volume‚ for I found the mass with a scale in both procedures. In procedure B I measured the volume of a coke can with a ruler‚ however I measured how much water dripped out of the overflow can to find the volume in method A. Each came out with different results‚ but both led me to a similar conclusion. The measuring method came out with
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The protagonist of this case is Jill Smart‚ the global head of human resources of ‘Accenture’‚ a global management consulting‚ technology services‚ and outsourcing company offering services to the world’s leading corporations. Problematic : Jill Smart has to hire 2‚000 management consultants in a year and in the same time to solve the issue of the lack of specialized labor in India for its company‚ with the aim to develop it quickly and also to face the hard competition for India’s technical‚
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new ways to motivate students’ and pay to learn is one of them. Although students’ from grades four to seven might like the idea of getting paid to learn‚ California should not start a pay to learn program because students lose their enjoyment in learning‚ the motivation does not last when the money is gone‚ and there are better ways to spend money. Pay to learn programs cause students to lose their inner motives in learning. In “Shortchanged by pay to learn” Grolnick and Seal states that “Those who
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A Case Study on Tsunami Damage in India Natural Disaster: A natural disaster is the effect of a natural hazard that affects the environment‚ and leads to financial‚ environmental and/or human losses. Or Any natural phenomenon that causes great damage and loss of life; The emergency situation that is the consequence of such an event. A natural disaster is a disaster caused by nature‚ such
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ABSTRACT SMEs form the backbone of the Indian manufacturing sector and have become engine of economic growth in India. It is estimated that SMEs account for almost 90% of industrial units in India and 40% of value addition in the manufacturing sector. This paper closely analyses the growth and development of the Indian mall scale sector from opening of the economy in 1991. Third part looks into the present scenario of SMEs and the problems they phases like lending‚ marketing‚ licensing issues
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Marketing Communication (IMC) is a strategy to brand communications where different channels work together to create perfect experience for customers and are presented in a similar manner that will reinforce a brand’s core message‚ which in this case‚ Coke. IMC Tool Used : Guerilla Marketing (Sticker bombing on public buses) Guerilla Marketing (Sticker bombing on public buses) Bill Board Advertising Bill Board Advertising Social Media (Facebook‚ Twitter‚ Youtube) Social
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1.1 Introduction Market is a particular products and services to be exchanged between a significant group of buyer and sellers for a price for market benefit. There are mainly two types of market. 1. Perfect or Pure Competition Market 2. Imperfect Competition Market a) Monopoly Market b) Oligopoly Market c) Monopolistic market d) Duopoly market e) Monopsony Market Among those markets we have chosen oligopoly market for our report. An oligopoly the domination of a market by a few firms
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COLA WARS CASE STUDY Market analysis: what are the sources of the profitability of the soft drink industry? * Duopoly industry: large and relatively stable market shares * Barriers to entry: * Informal: compete with the established brand names (trademarks)‚ distribution channels‚ and high capital investment * Technical barriers: amount of capital investment require‚ exclusive territories in distribution channel‚ access to retail channels * Exit barriers: leaving this
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