Distribution Gaps in Direct Routes By Anuroop Uppuluri June‚ 2010 Distribution Gaps in Direct Routes By Anuroop Uppuluri Under the guidance of Shri Himanshu Shekhar Dr. Bikramjit Rishi Capability Developmnet Manager Professor HCCB IMT‚ Ghaziabad June‚ 2010 Certificate of Approval The following Summer Project Report titled "Distribution Gaps in Direct Routes" is hereby approved as a certified study in management carried
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A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
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Article Review Coke has 28% US market ( $4.6 billion ) and get $13 billion revenue from the global market of not-from concentrate juices Juices production is more complicated than bottling soft drinks due to many variables Coke has a secret methodology to produce orange juices and call it as Black Book. It includes detail data about the myriad flavors to make the juices as well as external factors like weather patterns‚ expected crop yields and cost pressure. Coke has 15 brands each
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Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. Coke Zero is Coca-Cola’s biggest product launch in 22 years‚ and primarily targets young adult males. In the U.S.‚ advertising has reflected that by describing the drink as "calorie-free" rather than "diet"‚ since that demographic associates diet drinks with women. SWOT Coca-Cola Zero is a sugar-free‚ zero calories soft drink produced and distributed by The Coca-Cola Company. This
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Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in
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economic‚ political and social changes have made the global environment more uncertain‚ forcing Coke to reevaluate its strategy‚ structure and culture to maintain a competitive advantage. The following is a dynamic analysis that tracks the evolution of Coke’s strategy from global standardization to a multi-domestic strategy that emphasizes national responsiveness. During Goizueta’s management term‚ Coke is already a large‚ mature company in the formalization stage of its life cycle and in the international
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Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants
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Liquidity Ratios: Current Ratio = Current Assets/Current Liabilities Efficiency Ratios Asset Turnover Ratio = Sales Revenue/ (Fixed Assets + Current Assets) Profitability Ratios Net Profit Margin = (Net Profit x 100) /Sales Revenue Return on Capital Employed = Net Profit (Operating Profit) x 100 (ROCE) Capital Employed Solvency Ratios Gearing Ratio = Total Liabilities/Shareholders Equity Investment Ratios Earnings per Share
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1990 Pepsi Ad: The choice of a new generation Pepsi has always been known for creating daring and unique advertisements. It is one of the most competitive carbonated beverage makers founded in 1898 by Caleb Bradham. From the beginning Pepsi has always tried to be two steps ahead of the times with their ads. With the 1990 Pepsi Pop Art Ad it creates a vivid take on its cans. This was the beginning of a new decade and new ideas had to come into play. Times were changing so companies had to be able
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C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate a new core brand so quickly? The answer is that Pepsi is no longer an American
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