Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan "Every Pepsi Refreshes the
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A Project Report On “Financial Analysis of Bansal Biscuit Pvt Ltd.” Submitted to In partial fulfillment for the course of “Post Graduate Diploma in Management” Under the Supervision of: Submitted By: Prof. PRADEEP VERMA PRASHANT KUMAR Faculty & Guide at AIMT Batch PGDM (2012-14) Roll No. DM1214126 Accurate Institute of Management & Technology‚ Greater Noida
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History of Pepsi-Cola and its advertising History of Pepsi-Cola Advertising as Weaponry Pepsi has marked more than the Hundred Years War with no decisive victory in sight. But then‚ perhaps victory would spoil all the fun -- not to mention the price wars that frequently let thirsty consumers load up at grocery chains for less than 17 cents a can. If it were just a matter of stuffing cola into an endless procession of cans‚ the days at Purchase and Somers‚ N.Y. (home of the Pepsi division)
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Profitability Ratios Profitability Ratios attempt to measure the firm’s success in generating income. These ratios reflect the combined effects of the firm’s asset and debt management. Profit Margin The Profit Margin indicates the dollars in income that the firm earns on each dollar of sales. This ratio is calculated by dividing Net Income by Sales. Return on Assets (ROA) and Return on Equity (ROE) The Return on Assets Ratio indicates the dollars in income earned by the firm on its assets
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3 February 17‚ 2013 The article‚ “The Sharpe Ratio and the Information Ratio”‚ by Deborah Kidd is about the original risk-adjusted performance measure and they are Sharpe ratio and the Information Ratio. William Sharpe designed the first performance metric to insolate excess return per unit of total risk taken. The Sharpe ratio shows whether a portfolio ’s returns are due to smart investment decisions or a result of excess risk. The Sharpe ratio measure dividends average portfolio excess return
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International Accounting 1. What industry is Disney in ? 2. Does Disney make money ? (IS) 3. Trend of 3 years 4. Makes Money ? YES : How much ? (IS) – Gross Margin and Net Income Margin – Ratio Analysis 5. Liquidity (Cashflow/BS) 6. How is Disney doing compare to competitors ? 7. ROE and ROA (IS/BS) 8. Future Prospects 9. Pricing Strategy 10. Marketing Strategy I. Return on Investment Return on Equity (ROE):
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PART 1: INTRODUCTION Preface ____________________________________________________________ _ Branding is a way to differentiate a company‚ product or service from its competitors‚ and establish a personality that is both unique and appealing to potential customers. It is a multifaceted‚ multilayered process and discipline that aims at establishing long and profitable relationships with stakeholders. It begins with a branding strategy and is implemented throughout an organization and communicated
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A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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Interbrand‚ a branding consultancy‚ recognizeCoca-Cola as one of the leading brands in their top 100 global brands ranking in 2006. TheBusiness Week-Interbred valued Coca-Cola at $67‚000 million in 2006. Coca-Cola ranks wellahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690million The Company’s strong brand value facilitates customer recall and allows Coca-Cola topenetrate markets. However‚ the company is threatened by intense competition which could havean adverse
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Coke market analysis Name Institution Coke Market Analysis Coke is a carbonated soft drink beverage produced by the Coca-Cola Company. The Coca- Cola Company is based in Atlanta and owns the trademark coke. Coke is produced in several product lines’ which include caffeine free cola‚ diet coke‚ coke zero and coca-cola vanilla. Coke as a product is available and also targets all the 200 countries in the world thus it is not restricted to any given region. It is also the main dominant product
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