Marketing Communication (IMC) is a strategy to brand communications where different channels work together to create perfect experience for customers and are presented in a similar manner that will reinforce a brand’s core message‚ which in this case‚ Coke. IMC Tool Used : Guerilla Marketing (Sticker bombing on public buses) Guerilla Marketing (Sticker bombing on public buses) Bill Board Advertising Bill Board Advertising Social Media (Facebook‚ Twitter‚ Youtube) Social Media
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Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
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Coursework Ratio Analysis of Tesco and Sainsbury Introduction This report details the results of a ratio analysis of two of the largest retailers in the UK: Sainsbury and Tesco based on their audited financial statements for the financial years ending 2011‚ 2012‚ and 2013. The two companies are compared with each other based on their profitability and liquidity ratios. This report then critically interprets the results of the ratio analysis calculations and then discusses the weaknesses of ratio analysis
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Pepsi Commercial Pepsi is one of the well-known soft drink brands in the world. As we can see‚ the main color theme in the commercial is red which is also known as the main brand color of Pepsi and moreover‚ it is an eye catchy color as well. This commercial is very effective because they have chosen a famous and well-known person – Michael Jackson so many audiences will be impressed by this‚ especially his fans. There is a little boy who dressed in Michael Jackson’s style‚ makes up with Michael’s
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1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola‚ Mountain Dew‚ Fritos‚ Lay’s‚ Cheetos‚ and Ruffles‚ they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998‚ two largest bottlers (Pepsi Bottling Group/PepsiAmericas)
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ANALYSIS FOR INSIDERS RATIOS 1. Manufacturing Cost per Unit The ratio demonstrated that how much Polycon is spending in producing one unit. It helps business owners determine when they’ll turn a profit and helps them price their products with that in mind. It provides a dynamic overview of the relationships among revenues‚ costs and profits As little as company incurs on producing one unit‚ it will goes to the company’s goodwill. In order to review the ratio under consideration‚ it has been
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“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
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Ratio analysis 1. Liquidity ratio The liquidity ratios measure the company’s ability to meet its short-term debt obligations (Intermediate accounting- Kieso‚ D.E.‚ J.J. Weygandt and T.D. Warfield). These ratios include current ratios‚ quick ratios‚ and cash ratio. Current ratio: the current ratio of GM has increased from 1.29 in 2012 to 1.30 in 2013. With a higher ratio in 2013‚ it’s better for GM to meet its short-term obligation. Quick ratio: the quick ratio of GM has improved from 0.79 in 2012
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* Findings and Analysis: Liquidity Ratio 1. Current Ratio: A company’s current assets divided by its current liabilities is known as the Current Ratio. This ratio is regarded as a measure of short-term debt paying ability. It measures the capability to obsolete the current liability with comparing to current asset by how many times. The equation is- Current Ratio = Current AssetCurrent Liability * The general rule of thumb calls for a current ratio of at least 2:1. If it is greater than
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Profitability Ratios Profitability ratios measure two aspects of a corporation’s profits: (1) those elements of operations that contribute to profit and (2) the relationship of profit to total investment and investment by stockholders. The first group of profitability ratios [gross profit (or gross margin) percentage‚ operating margin percentage‚ and net profit margin percentage] expresses income statement elements as percentages of net sales. The second group of profitability ratios (return on assets
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