Coca-Cola’s Journey to World Class Supply Chain Excellence 1 Classified - Internal use Agenda • • • • • • Who We (CPS) Are Journey Stages Structure & People SCE3 Methodology Key Learnings Q&A 2 Classified - Internal use Who is Commercial Products Supply? Caps CO2 Water Concentrate Bottles Brand Labels Sweeteners 3 Classified - Internal use CPS’s Global Span in es rn Sit te re 8 es he W isp em H in es & Sit pe 7 ro a Eu fric A in es Sit ia 10 As 4 Classified
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We are now living in a modern society that’s great for the lazy person. We’ve got access to cell-phones‚ washing machines‚ electric toothbrushes and in many cases automated gates and garage doors. Our cars are so advanced that they pretty much drive themselves and even the devices in our kitchen can prepare a scrumptious supper with minimal input from our side. I recall when cell-phones were announced the very first time. I have to confess that I was still quite young and foolish at that stage
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like to differentiate the new generation of Dell portables through battery life. The new LiOn technology being developed at Sony was promised to largely extended battery time but it was not yet matured. Whether to adopt the new but unproven powering technology‚ or to stick to the mature battery technology‚ or if there was another option that would compromise‚ became an issue on the table. Option 1: Continue with a proven battery technology (NiHi) No doubtful this the most reliable option: proven
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with each of the following products: Diet Coke‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke’s primary target market is generally females; mainly targeting females that are ranging 25+ years. She is confident‚ ambitious‚ and self assured. She is balancing family‚ friends‚ relationships‚ and career. And above all she LOVES her diet Coke. Their secondary target is anyone that enjoys
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organizations target one market segment or the entire market by using this strategy. (Cravens‚ p110) The coca cola company has introduced Coke Zero as new product and focused to make it different from other products. The company has introduced Coke Zero to compete Pepsi Max and has become the most successful product in the history of the company. The introduction of Coke Zero is a defensive move for coca cola to stop customer from going to other products (Alarcon 2008). The company targets young men and
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Share a Coke campaign Share a Coke campaign is a marketing strategy from Coca-Cola company created by Oligivy agency in Australia 2011. Later‚ the campaign spread out more than 70 countries around the world. Coca Cola designed to increase the consumption of Coca-Cola and to raise brand awareness. Coca-Cola’s marketing analysis stated that in Australia teens and young adults were not consuming Coca-Cola products. Moreover‚ half of them had not had a Coke for over a month. Then Coca-Cola create
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UPS the battery acts as a resetvoir of energy. However the available energy is dependent upon several parametels like the c h a w time‚ charging rate‚ self discharge‚ aging of the cells and the permitted voltage upto which discharge is to be allowed. Thus the stored eneqy content must be kmwn accurately to predict the backup operation time left in the event of abnormal mains supply‚ after which the Ups has to be shut down. This paper presents a method of on-line calculation o the f battery backup
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physical meanings and emotional meanings of Coke to you? My personal feeling towards Coke is that it’s a sweet soft drink that can bring sense of refreshment when drinking frozen. But it’s too sweet for me‚ so I always add lemon with it. 2. What was Coca-Cola’s brand building strategy in terms of marketing 4Ps (Product‚ Price‚ Place‚ Promotion)? Product: Originally invented to be “an ideal nerve tonic and stimulant”‚ later in 1929 Coke (“The Company”) amend the tagline to be “the
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decreasing considerably External Analysis Industry Structure • Dry cell batteries industry generated US$ 2.6 Billion in US domestic sales in 2000. • 75% of all alkaline battery sales were impulsive purchasing. • AA size batteries accounted for almost 50% of all sales. • The industry was highly competitive‚ and the three big players were constantly developing new products. • There were three main distribution channels for batteries: discounters‚ 52.5% of sales; drug stores‚ 23.8% of sales; and supermarkets
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Abstract Assessing the strategies of CEO David Jones to globalize Rayovac’s battery and flashlight business during 1999 to 2004 will determine if globalizing was strategically sound. An assessment on the attractiveness of each industry Spectrum diversified into will determine which business units have attractive degrees of competitive strength in their respective industries‚ and whether a strategy of related or unrelated diversification was pursued will determine which fits exists in both strategy
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