Coca Cola SWOT analysis 2013 | Strengths | Weaknesses | 1. The best global brand in the world in terms of value ($77‚839 billion) 2. World’s largest market share in beverage 3. Strong marketing and advertising 4. Most extensive beverage distribution channel 5. Customer loyalty 6. Bargaining power over suppliers 7. Corporate social responsibility | 1. Significant focus on carbonated drinks 2. Undiversified product portfolio 3. High debt level due to acquisitions 4. Negative
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis .............................................................................
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true export/import or Foreign Direct Investment) / globalization i.e. moving operations in more countries. Example for this is Coca – Cola and in this paper I will try to examine strategic move of Coca – Cola and to draw the good strategies through it’s expand. As this is a huge company‚ they have a huge strategies implemented throughout their growth. The Coca – Cola Company: an Overview Most recognizable brand around the globe and most valuable brand based in Atlanta‚ Georgia. Coca – Cola’s first
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Introduction Coca Cola‚ the largest and most recognizable beverage company in the world continues to refresh consumers with over 500 brands every day. The beverage is often referred to as coke‚ which was registered and trademarked in1944. No matter what country or language Coca Cola is produced in‚ a consumer will recognize the beverage as being a coke. It is through the world’s largest beverage distribution system that consumers in over 200 countries worldwide are able to benefit from the many
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about several options but finally we chose Coca Cola Zero because it is a product that is innovative and that could give a lot of information‚ for example the competitors or the customers that buy these type of drinks. On the other hand we choose Coca Cola Zero because of the enormous marketing strategies and plans that the management of Coca Cola have since a lot of years ago and still innovating it with new ideas and new types of advertisement. Coca Cola Zero is a young and sporty beverage and this
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Who We are Coca-Cola Foundation Philippines was established by The Coca-Cola Company and Coca-Cola Bottlers Philippines in November 1986‚ to demonstrate the long-term commitment of Coca-Cola to corporate citizenship in the Philippines. The Foundation envisions “people from all walks of life working together to make a meaningful difference‚ building a better Philippines for generations to come”. Its mission mirrors that of The Coca-Cola Company: To refresh the world. Inspire moments of optimism
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Q1. Trace the history and major milestone of the Coca Cola Company. Write about new businesses‚ divestment‚ new market entered and exited. Coca Cola History: Coca-Cola began its existence in a three-legged brass pot in the backyard of John S. Pemberton on May 8‚ 1886. Pemberton was a pharmacist trying to create a new headache tonic. Pemberton took his creation to the now famous Jacob’s Pharmacy about 2 blocks from his home. There the syrup was mixed with cold tap water and sold to ailing customers
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Internal Analysis of Coke and Pepsi (Appendix A) In this session‚ we would analyze Coke and Pepsi internally using SWOT analysis. SWOT is the short form of Strengths‚ Weaknesses‚ Opportunities and Threats. In Appendix A‚ we can see that the major strength for Coke is its name value. Coke is the World’s leading brand for CSD. Marketing and advertising is the major battleground for the CSD industry‚ from the SWOT analysis‚ we can see Coke did a great job for that. Being the market leader is definitely
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Have you ever wondered if the sugar content in Coke and Pepsi has altered you or your friends preference? In this experiment‚ we tested to see if the sugar content changes peoples preference over Coke and Pepsi. We chose this experiment because we would like to see how people change their opinions of their favorite soda‚ after we have informed them of the sugar content. This experiment of Coke vs Pepsi is tied into chemistry by the percentage of the compound/sugar in each can of soda. Background
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