Divya Aggarwal Roll No – 1 SYBMM The Coca-Cola Company Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than revealing its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) The Coca-Cola Company re-entered India through its wholly owned subsidiary‚ Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since
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Coca-Cola ‘Brrr’ Effect By Subha Pathirage–10232732 Executive Summary This report is about the Atlanta-based beverage retail giant Coca-Cola Company’s latest global integrated advertising campaign "The Brrr effect". The campaign was launched in the first half of 2007 in South Africa and has run in 41 markets around the world with the aim of increasing sales of the company’s flagship product Coca-Cola. The report discuses the about the Coca-Cola Company‚ its various campaigns launched over the
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9-706-447 REV: APRIL 16‚ 2009 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in 2006 For more than a century‚ Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles in the so-called cola wars were fought over the $66 billion carbonated soft drink (CSD) industry in the United States.1 In a “carefully waged competitive struggle” that lasted from 1975 through the mid-1990s‚ both Coke and Pepsi achieved average annual revenue growth of around
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In May‚ 1886‚ Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta‚ Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton ’s bookkeeper Frank Robinson (Anonymous‚ 2001). Birth of Coca Cola Being a bookkeeper‚ Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola into the flowing letters which has become the famous logo of today. The soft drink
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Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7‚ 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First‚ we must understand what the 4 P’s of marketing refers to. They are pricing‚ product‚ promotion‚ and placement of product. We are asked to describe the products‚ their industry‚ their market shares‚ and their fluctuation in sales. Now that we understand what the 4 P’s of marketing
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of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project report titled “Comparative Survey of Coke vs. Papsi” is an original work done by me under
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Coke Ethical Issues Our product is quite healthy. Fluid replenishment is a key to health. Coke does a great service because it encourages people to take in more and more liquids. - Michael Douglas Ivester‚ Coke’s Chairman and CEO. Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars
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Pepsi vs Coca Cola For more than a century‚ Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics‚ strategies such as blind taste tests‚ and reward initiatives for the consumer‚ they have grown to become oligopolistic rivals. In the soft-drink business‚ “The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want‚ whether it
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Coca-Cola Caressa Kurz Managerial Marketing BUS620 Jeffrey Kimmel November 19th‚ 2012 coke 1. Coke has been the leader in the soft drink industry for decades. Coke has a strong customer loyalty base‚ while appealing to new customers through effective marketing. In recent years‚ the soft drink industry has changed with consumers
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Business Week February 5‚ 2002 Pepsi versus Coke The rivalry of Coca-cola and Pepsi is extremely widespread. In order to remain competitive in a two-person race it is important to analyze the way a company does business. This article gave a competitive analysis between Coke and Pepsi by looking at both the industry structure and at the individual competitors. As it looks at the industry structure‚ it refers to Porter’s Five-Force model to determine Coke and Pepsi’s strengths and weaknesses. Secondly
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