to day needs where as PepsiCo adopted youth drink approach which accepted by consumers easily. By 2001 both companies adopted complete new Strategy to create differentiation . PepsiCo focused on Cricket and Bollywood stars to woo consumers whereas Coke kept it as drink for happy moments with rural
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saving money by reducing expenses associated with supply chain activities. Thus‚ in this case it support a below the line strategy. Question 2 Why standardization so important in supply chain management? Coke is developing its own set of software services for bottler to use. Do you think Coke charges the bottlers for these software services? Why or why not? Answer: Standardization means‚ the condition in which a standard has been successfully established or to make activities of the same
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consumer markets can be characterized by geographic‚ demographic‚ psychographic and behavioralistic. My case brand Coca-Cola is one of the most successful firms in terms of market segmentation. When we look at demographic segmentation of the company‚ Coke Zero can be a good exemplification. After the company research that Light Cola was regarded as ‘girly’ and ‘feminine’ by male customers‚ the company developed a new type of product‚ branded Coke Zero that is aimed at the health-conscious males. Another
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each of the following products: Diet Coke‚ Coke Zero‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke (Women who want to lose weight)‚ Coke Zero (Men)‚ Diet Coke Plus (young male)‚ Coca-Cola Blak (Older men)‚ Full Throttle Blue Demon (Hispanic male). It includes gender‚ age‚ and sex; Gender: Diet Coke – Women‚ Coke Zero – Men‚ Age: Diet Coke Plus - Young male‚ Coca-Cola Blak - Older
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Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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Recently‚ I found myself standing in line waiting to get a sandwich at Dutch‚ when I looked through the ever-so-perfectly placed drinks cooler...and what did I see? Coke and Coke Zero‚ the original and the supposed ’clone.’ Now‚ naturally being an extremely inquisitive person‚ I decided it was time to do an experiment. I grabbed one of each and about 10 of those little water cups and went over to the completely unsuspecting group I had come with. Little did they know‚ they were about to be a part
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Discuss the issue of media publicity affecting people’s personal lives. Some people think publicity is essential‚ others think there should be means of controlling publication of private information. What is your opinion? It is often said that people over 60 should not work any more because of the problems they create the employers should make them retire. Do you agree or disagree? Give reasons for your opinion. Many universities are offering jobs to students one year prior to their graduation
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Consumer Behaviour Case Study Case Study 11.2 ‘’Generation Y Grows Up?” Questions: 1. Generation Y is the subculture that watches the least amount of television and therefore are not expose to as many commercials as other groups. What can marketers do to effectively communicate with this group? To effectively communicate with a subculture as adaptive and flexible as Generation Y a marketer must firstly research what type of media the group commonly use to both gain information and relax
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The Baby Boomers vs. Generation X America has about five generations that function in our society today‚ and they are Traditionalists‚ Baby Boomers‚ Generation X‚ Generation Y‚ and the Millennial. It is interesting the way that an age gap influences the thinking of millions of people in different generations. Different times and situations require that different strategies be put in place for the following generation. Solutions that worked for one generation may be less useful for the next‚ so
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Team Dynamics and Conflict Resolution The idea that the whole is greater than the sum of its parts is becoming more than simply an adage for many in the workforce. Team based-work has begun to permeate business organizations like never before‚ and according to the University of Phoenix (2004) teamwork is "Among the more noteworthy and promising approaches for achieving the dual goals of higher productivity and increased worker satisfaction ." (p. 2) Even as more and more companies shift their
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