Marketing Communication (IMC) is a strategy to brand communications where different channels work together to create perfect experience for customers and are presented in a similar manner that will reinforce a brand’s core message‚ which in this case‚ Coke. IMC Tool Used : Guerilla Marketing (Sticker bombing on public buses) Guerilla Marketing (Sticker bombing on public buses) Bill Board Advertising Bill Board Advertising Social Media (Facebook‚ Twitter‚ Youtube) Social
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European Parliament History Founded in 1952 as the Common Assembly of the European Coal and Steel Community (ECSC) and renamed the European Parliamentary Assembly in 1958‚ it became the European Parliament in 1962. The first direct elections took place in 1979. The current MEPs were elected during the 2009 elections and will serve until 2014. The evolution of the Parliament is closely linked to a succession of treaties culminating in the current Lisbon Treaty. These treaties define the
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go brush your teeth and your toilet is a bit dirty well have you ever wanted to or thought about cleaning your toilet with coke. What about baking a moist ham in coke well these all happen with coke and coke has an interesting history. Once the creator of coke said “The pause that refreshes”. Also if you have a bit of rust on a screw or something soak it in coke or pour coke over the rust and it will loosen it so it is easier to remove. What is acid? Acid is a mixture of pH‚ other acids‚ hydrogen
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The European Union; a curse or a blessing? The European Union started in 1951 with the collaboration of six countries to pool the steel and coal resources of its member-states under the name ‘European Coal and Steel Community’. This formation evolved into what is now the largest free-trade zone in the world with 27 countries using a single market. The European Union has caused growth and power for Europe and convenience for its citizens‚ but it also always had its share of criticism. For this essay
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After the tragedies of World War II‚ European leaders have made striving efforts to prevent such a catastrophic event from occurring on their continent again. The best solution seemed to be highly mechanized cooperation among the highest European powers to assure that future conflict‚ and perhaps war‚ could not arise between them. If all the states ran themselves in a manner cooperating with their neighbors‚ conflict could be avoided. To prevent other nations from not cooperating‚ treaties and
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Discussion Questions 1. I think coke cola should be the analyzer in the miles and snow’s framework. Since analyzer tries to maintain a stable business while innovation on the periphery‚ coke cola wants innovate some new products and also‚ need to keep its top position. In the porter’s framework‚ I think coke cola follows the differentiation. As coke is taking steps to revamp its design strategy and want dropping the word classic from its labels‚ which means coke want to be special in the industry
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Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola’s deployment of Symbol’s flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces
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The European Union‚ which was previously known as the European Community is an institutional framework that began in 1951 between six countries with the intention of constructing a unified Europe. The European Union was created after World War II to economically and politically unite Europe so that another war among the European nations would not occur. The enlargement of the European Union is a historic opportunity to foster peace after generations of division and conflict. After fifty plus years
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THE BEVERAGE BATTLEFIELD In 2003‚ Jagdeep Kapoor‚ chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay)‚ commented that "Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right." Similarly‚ Ronald McEachern‚ PepsiCo ’s Asia chief‚ asserted "India is the beverage battlefield for 2003." The experience ofthe world ’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one‚ even though
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1. CASE STUDY: ALICIA Alicia is a 28 year old female that has been referred for outpatient services after being admitted into an acute psychiatric ward for 5 days. Alicia complains of persistent numbness on the right side of her body‚ extending from her face down to her leg. Twice‚ Alicia was admitted into the hospital from the emergency room with a visible amount of paralysis on the right side of her face. After numerous tests‚ ruling out Bell’s Palsy and Parkinson’s disease‚ Alicia was sent
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