Classic is most popular one but the brand serves those with special dietary or taste preferences with such beverages as Caffeine Free Diet Coke‚ Cherry Coke‚ Coke Zero‚ Diet Coke with Lime‚ Diet Black Cherry Vanilla Coke‚ Caffeine Free Coke Classic‚ Black Cherry Vanilla Coke‚ Diet Coke with Splenda‚ Coke C2‚ Coke Blak‚ Vanilla Coke‚ Diet Vanilla Coke‚ and Diet Coke with Lemon. Similarly‚ niche products appear around our life in many aspects. For example‚ for food buyer aspect‚ organic food is the example
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of Coca-Cola’s drinks from back then. One of the drinks is Pepsi Cola that is from back in the day. The bad thing about it is that they don’t have that drink today. These are some drinks that Coca-Cola makes today. It is Dr. Pepper‚ Coke Zero‚ and Diet Coke. That is only some of Coca-Cola’s drinks they made and make.
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Strategic Brand Management Brand Positioning and Repositioning B.U.Deepankar PGP13077 IIM Kashipur A. Positioning – Introduction Positioning is to identify and establish the points of parity and points of difference for the right brand identity and brand image. Brand positioning is an important concept and is at the heart of the marketing strategy. It is the act of designing the company’s offer and its image so that it occupies the mind space of the consumer in a distinct way and has a value that
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In this case products like Coke Diet‚ Juices‚ Vitamin water‚ etc. could be considered as centric diversification part. - Joint venture – a kind of strategy that occurs when two or more company form a temporary partnership for the purpose of capitalizing on some opportunity. Joint venture with Cadbury has been suggested in this part. - Conglomerate Diversification – include new unrelated products. Entering into snack business is an example of this strategy for coke. Step 4 Determine the attractiveness
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CASE STUDY-COKE BURN IBS MUMBAI Group Members- 1) Prateek Dassani 2) Priyanka Sharma 3) Rikin Dharani OBJECTIVE- The objective of the task is to increase the market share to 10% in a span of one year. This can be done by various methods; hence we have put forward all the available option
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Down in India Amit Srivastava from the India Resource Center confirms that the Coke Plant in Sinhachawar in Ballia district of UP is being shut down. The management cites ’unbearable losses ’ as the reason for the shutdown. Local community rejoices. Related Links Coke Responsible for Water Depletion Another Coke Plant‚ More Pollution Dumping Pollution Board to Investigate Coke in Varanasi Water Table Collapse‚ Coke Continues to Pump The India Resource Center can confirm that the Coca-Cola
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when Coca-Cola began presenting their signature drink as a delicious and refreshing formula. This slogan has been repeated for over the last 100 years selling Coke all over the world. Through its intense marketing campaigns‚ Coke has developed an image that is reflected in what we think of when we buy Coke and what we associate with drinking Coke. This image has been subconsciously installed in our brain by the advertising campaigns that show Coca-Cola associated with “good times.”●Innovation:Coca-Cola
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(2006‚ August 25). Coca-Cola doubles diversity efforts. Retrieved June 15‚ 2010‚ from Atlanta Business Chronicle: www.atlanta.bizjournals.com/atlanta/stories/2006/08/28/focus4.html?tt=printable Lovel‚ J. (2003‚ May 2). Race Discrimination Suit Targets Coke Bottler CCE. Retrieved June 13‚ 2010‚ from Atlanta Business Chronicle: www.atlant.bizjournals.com/atlanta/stories/2003/05/05/story1.html Magin‚ J. (2009‚ February 20). Ex-Hawaii Workers Sue Coca-Cola for Discrimination. Retrieved June 15‚ 2010‚ from
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beverages such as waters‚ enhanced waters‚ juices and juice drinks‚ ready-to-drink teas and coffees‚ and energy and sports drinks. Coca-Cola Company own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola‚ Diet Coke‚ Fanta and Sprite. Finished beverage products bearing the Coca-Cola trademarks are now sold in more than 200 countries. The Coca-Cola Company has been in existence for more than 100 years not because competition doesn’t exist‚ but because it has studiously
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Valuation of Brand “Coca-Cola” Project Report‚ Valuations and Real Options Contents Executive Summary 4 COCA-COLA Company 5 Coca-Cola Brand 7 Relevance of the Study 7 Why Coca-cola 8 Objective of the Study 9 Literature Review 9 Data Source 10 Valuation Methodologies 10 Income based valuation methods (Dividend Discount Approach) 11 Valuation Description 12 Method 1: 3 stage Dividend Discount Model approach 12 Method 2: Relative Valuation Approach 14 Method 3: Cost Based Approach
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