Marketing 7100-01 Crystal Pepsi A Giant’s Failure Fawad Anwar 6/24/2014 Crystal Pepsi: A Giant’s Failure I. Introduction Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive packaging
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changing their well established Coke formula and introducing an new one in 1985 for the purpose of gaining more market share; the reason why such decision was made by Coke’s executives was mainly because of a series of marketing campaign conducted by their major arrival - Pepsi. During mid 1970s‚ Pepsi has ran a the famous “Pepsi Challenge” of blind taste tests on all the commercials to show that the majority preferred Pepsi than Coke based on its teste. By 1977‚ Pepsi had exceeded Coke’s market share
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Introducing New Coke Q. In your opinion‚ what was the most significant challenge (or problem) that Coca Cola faced with the Pepsi Challenge? Ans. The most significant challenge faced by Coca Cola was in the late 1970s when the top executives of the Coca Cola actually paid less and less attention to the marketing and sales of their central product and they were making attempt on diversifications‚ and the competitor Pepsi during this period targeted the young generation by
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Case Study: Coke Zero I highly agree with the statement that “companies should develop products what will bring new customers into market rather than just creating variants on the old” (Lamb et al. 289) because when old products failed‚ it is an opportunity for the company to invest in different market segments— “a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs” (Lamb et al. 261)—that could potentially increase additional consumers
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direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers in various markets that buy its syrup concentrate. These bottlers then
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http://www.npr.org/blogs/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years Why Coke Cost A Nickel For 70 Years by David Kestenbaum November 15‚ 2012 4:00 AM Listen to the Story Always Five Cents * 1905: An oilcloth sign. The Coca-Cola Company * 1907: Change receivers like this one were used at cash registers to hold change made for customers. The Coca-Cola Company * 1922: A print ad in the Saturday Evening Post. The Coca-Cola Company 1936: An ad highlighting
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Consumer Behaviour in PEPSI COLA Background of the study Carbonated soft drink Pepsi was first fabricated in 1890 by Caleb Davis Bradham in US. Since then there had been a huge adjustment that has been accumulated out the feature keeping in mind the end goal to adapt up to the altering outer situation. In 1898 it was named as Brad’s Drink‚ which was altered to Pepsi-Cola in 1903 and at last to Pepsi in 1961. It has an imperative item line that incorporates Dr Pepper‚ 7 Up‚ Irn Bru‚ Cola Turka
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have been travel with EVA Airways most of the time when we have to travel to other countries. Nevertheless‚ I was not the one who chose the airlines but my parents did. There are many other choices but why EVA Airways. I was wondering the reasons behind it. Moreover‚ I am interesting in working under EVA Airways after graduation. Therefore‚ I would like to know more about this company in more detail for future benefits when applying for the job at EVA Airways. Background EVA Airways is a Taiwan based
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Eva Peron also know as Evita‚ was born May 7‚ 1919 in Los Toldos‚ Argentina. In 1930‚ Eva moved to Buenos Aires‚ where she had some succes as an actor. In 1945‚ she married Juan Peron‚ who was elected president in 1946. As her husband Juan being president‚ Eva Peron got the position of being the first lady. Eva Peron used her position as first lady to fight for womans suffrage and improving the lives of the poor. Eva Peron grew up in a poor family‚ dreaming of one day becoming an actress. Eva was
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MKTG461 Moon HBR Case “Introducing New Coke” Executive Summary (1pg): Situation Analysis (2pg): It seems that the most important events throughout Coca-Cola’s history have happened at the end of the United States’ involvement in war-times. From the original invention right after the civil war‚ to share prices falling after World War I leading to a mass re-structuration internally‚ to the company’s involvement with World War II soldiers‚ Coke has continually evolved to stay on top. The
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