Northwestern University College of Business Education Laoag City Strategic Management Environmental Analysis: Pepsi-Cola Products Philippines‚ Inc. Submitted to: Sonders G. Lucas Submitted by: Cu‚ Princess Charlene V Daproza‚ Jema C Pacpaco‚ Charlene B Manayan‚ John Elmor M February 11‚ 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern‚ North Carolina. so a young pharmacist named Caleb Bradham began experimenting with combinations of spices‚ juices and
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present time. Finally the company should Introduction Coca-Cola is owned by The Coca-Cola Company which is a world biggest beverage manufacture and it was the fifth most valuable brand in the world‚ evaluated at over $78 billion (Interbrand‚ 2013). Coke is a world most famous carbonated soft drink. It is sold in stores‚ restaurant‚ machine and etc. throughout the world. At the first‚ Coca-Cola invent as a patent medicine by John Pemberton and it brought out as a carbonated soft drink by a business
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to the right. These are the parts of advertisement that we don’t think about when looking to buy something we necessarily weren’t interested in but was brought to our attention. This Pepsi ad is a rather interesting way the company chose to persuade an audience into buying their product. In this case Pepsi‚ the soft drink company‚ is focusing on rather young audience. As mentioned before‚ focusing on a specific age group or style of group is more effective in getting more customers for the
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rationale behind choosing Coke Zero Coca cola We recognise that Coca Cola is the market leader of the soft drink industry‚ currently holding a 26.7% share of the market [Snapdata International Ltd (2006) UK Soft Drinks 2006] The company has a reputable brand image‚ which has been upheld continuously through various marketing strategies‚ mainly a straight extension approach of continuous reinforcement of the same message to create global brand awareness [Hollesen‚ S. (2001)] Coke Zero 2006 saw the
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and millions and millions of Eva Smiths and John Smiths still left with us’ - Inspector Google (Socialist) Inspector Google is showing to the everyone (and the audience) that there are millions of working class people that are expriencing a similar life style of Eva Smith‚ that are ’still left with us’. ’Look‚ Inspector - I’d give thousands - yes‚ thousands of shellings’ - Mr Burling (When she’s alive‚ he doesn’t do any action or gives a thought about Eva Smith‚ nor neither give a sign
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GLOBALISATION – The world today has been described as a ‘global village’‚ this stems from Marshall Mc Luhan’s concept that ‘the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time’. Mc Luhan has only described one aspect of how the world has become a global village. A closer examination of globalisation will indicate that indeed the barriers of space‚ time and borders which once existed
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Birling that Eva Smith/Daisy Renton “left a letter…and a sort of diary”. The letter could be to her nearest relative or to Gerald Croft. Write - as you imagine Eva would have done - the letter and diary entries (between 1910 and 1912) for the key events in her life‚ from her starting to work for Birling & Co. to her suicide. Year and month What happens September 1910 Eva sacked by Birling & Co. December 1910 Eva employed by Milwards. Late January 1911 Eva sacked by Milwards. March 1911 Eva becomes
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” I’d love to be in bed right now‚ rather than running away from my perhaps inevitable death. Blaine thinks as he leads Eva into the dining room‚ which normally would be bright and saturated‚ its walls red and accentuated by the many pictures encompassing Blaine and his family. Now‚ it was dark and sending grotesque shadows across the room that resembled demons. “I’m scared.” Eva murmurs‚ breaking the silence. Blaine exhales and drops her hand to stroke her cheek. “Listen to me‚” he begins‚ staring
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different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands ‚ the
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Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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