Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it‚ but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to stay healthy Psychographic: Social status: upper / middle / lower SWOT analysis Strength Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in
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In favour of Pepsi: 1st advert: Coke vs Pepsi Two delivery drivers for Pepsi and coke are sat at a diner and ask for a Pepsi and coke‚ they are both working late to make some extra money and have a joke and laugh together after liking a song that was playing‚ they offer each other their drinks but when the coca cola driver drinks the Pepsi he has a drink but doesn’t give it back‚ the camera shows the outside of the diner and shows windows smashing‚ they’re having a fight or disagreement. I didn’t
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Coca- Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Cola‚ Plus‚ Coca- Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? The Coca- Cola Company has many different types of products that are marketed towards certain demographics. One of Coca- Colas most popular carbonated drink is Diet coke. Diet Coke is marketed to consumers concerned with nutrition and looking for a low-
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Mentos and Coke Materials-12 Fl Oz coke‚ mint mentos‚ and thermometer Purpose-What I wanted to find out is if the temperature affects how the mento bubbles in the coke. Procedure-How I tested my project was to put two 12 Fl Oz cokes one on the counter at room temperature (69 F)and one in the fridge(40 F).Then after 24 hours I took one mento and dropped it in the one that was on the counter at room temperature and timed and examined how it bubbled. Then I got out the coke in the fridge
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rationale behind choosing Coke Zero Coca cola We recognise that Coca Cola is the market leader of the soft drink industry‚ currently holding a 26.7% share of the market [Snapdata International Ltd (2006) UK Soft Drinks 2006] The company has a reputable brand image‚ which has been upheld continuously through various marketing strategies‚ mainly a straight extension approach of continuous reinforcement of the same message to create global brand awareness [Hollesen‚ S. (2001)] Coke Zero 2006 saw the
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[pic] Andrea R. Hart GB550: Financial Management August 24‚ 2011 The Abstract The topic of this research paper will be about the capital structure of Coca Cola‚ This paper serves as a comparison of debt and equity. It will help determine the true value of the company while also determining what their free cash flow is and the risk level for the organization. The question that this research will try to answer is if the 125 year old
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Marriot Case Marriot use the Weighted Average Cost of Capital to estimate the cost of capital for the corporation as a whole and for each division‚ and the hurdle rate is updated annually.(WACC = (1-Tc) * (D/A) * R[D] + (E/A) * R[E]) Marriot’s Tax Bracket = 175.9/398.9 = 44% Division’s asset weight to the corporation: Lodging = 2777.4/4582.7 = 0.59 Contract = 1237.7/4582.7 = 0.28 Restaurant = 567.6/4582.7 = 0.13 Risk free rate is 30 years T-Bond = 8.95% (Lodging use long-term debt)
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What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their
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the company: (Rough Draft) Weakness: 1. Coke did lese to merge its product with local cultures by adapting packaging‚ serving size and flavors. So it was putting distance between itself and its country of origin. 2. Coke failed to develop good products for teen market to match Pepsi’s Mountain dew and good products for “new agers” to match SoBe South Beach Beverage‚ the owners of SoBe decided to sell to Pepsi‚ not Coke‚ because they saw Coke as uncreative. 3. Obesity and other health
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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