Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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consists of human‚ environmental‚ and talent sustainability” (Pepsi Co.). Since 1898‚ Pepsi Co. has been satisfying the thirst of people all over the world. The history‚ corporate governance‚ culture‚ and management philosophy of Pepsi Co.‚ is what has made this Corporation prosper for the last 112 years. Pepsi Co. thrives through its financial stability. To learn more about Pepsi Co.‚ we will need to start back in 1898 when Pepsi Co. first became. Return on Asset Ratio: Return on assets measures
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Introduction The PepsiCo challenge is to keep up with archrival The Coca-Cola Company never ends for the world’s soft-drink maker. PepsiCo’s soft drinks (including Pepsi‚ Mountain Dew‚ and Slice) make up about one-quarter of its sales. (Bottling operations are run independently). Pepsi Co also owns Frito-Lay‚ the world’s number 1 maker of snacks such as corn chips (Doritos‚ Fritos) and potato chips (Lay’s‚ Ruffles‚ WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange juice brands
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HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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beirut | FINANCE 210 CASE | PEPSI VS. COCA COLA | Instructor: Leila Atwi | | 12/12/2010 | Raneem Jaffal (Ratio Computation) Jana Haounji (Ratio Analysis) Alexandra Aboulhosn (Recommendations and Comparison) This is a financial comparison between Pepsi and Coca Cola in terms of company liquidity‚ solvency‚ asset management‚ profitability‚ and valuation between the years 2008 and 2009 respectively. | Part One: Pepsi Ratio Analysis: Pepsi PEPSI RATIOS | | 2009 | 2008 | Percent
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Why Crystal Pepsi and Others Failed We live in a day and age where marketing and advertising is stronger then ever. It is essentially in our face every where we turn‚ from the clothes we wear to the music we listen to and even the device we use to listen to our music. Marketing and advertising touches our lives everyday without our really ever even noticing it. Marketing professionals have a difficult challenge before them in figuring out a way to create a public interest‚ and a want for their
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Advertisement review Product: Diet Pepsi In this review‚ a series of Diet Pepsi advertisements were taken into investigation. Since 2011‚ the drink has been endorsed by the 40-year-old American-based Columbian actress‚ Sofia Vergara. In 2013‚ Vergara was featured in a series of two TV commercials‚ namely Toast and Come on. The slogan for this promotional campaign is “Love Every Sip”. As part of the promotional campaign‚ Vergara also briefly appears in an episode of the Ellen Degeneres Show‚ a
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Financial Analysis of Pepsi Co. Pepsi Co. was Created and developed in 1898. It was first introduced as "Brad’s Drink" to be later renamed as Pepsi-Cola on June 16‚ 1903‚ 60 years later removing the “Cola” and leaving just Pepsi. "Brad’s Drink" got its name in New Bern‚ North Carolina‚ United States‚ in 1898‚ after his creator‚ Caleb Bradham He made it in his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme and kola nuts used in making the beverage
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Supply Chain Management of PepsiCo ------------------------------------------------- Case Details: | Case Code | : | OPER102 | Case Length | : | 14 pages | Period | : | 2005-2011 | Organization | : | PepsiCo. | Pub Date | : | 2012 | Teaching Note | : | Not Available | Countries | : | US; Global | Industry | : | Food and Beverages | ------------------------------------------------- Abstract: In 2010‚ PepsiCo Beverage Company (PBC)‚ an operating unit of PepsiCo Inc. (PepsiCo)
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