PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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Article Review Coke has 28% US market ( $4.6 billion ) and get $13 billion revenue from the global market of not-from concentrate juices Juices production is more complicated than bottling soft drinks due to many variables Coke has a secret methodology to produce orange juices and call it as Black Book. It includes detail data about the myriad flavors to make the juices as well as external factors like weather patterns‚ expected crop yields and cost pressure. Coke has 15 brands each
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Case Study Analysis Coke Zero Facts or size up * In both 2005 and 2006 sales of Coca Cola products dropped * Diet Coke plus was launched in 2007 * People were becoming increasing health conscience and no longer drank full calorie drinks quite as often * Diet coke tend to marketed towards women and thus the men were left out * Coke Zero’s name was chosen so as to not associate the word “diet” with the drink * Because of the Australia design of the product the US markets
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development of Coke-Cola is quite interesting; the product began as far back as the late 19th century (The Coca-Cola Company Britannica Academic. 2015). In this discussion‚ we shall consider what makes Coke-Cola and such an attractive investment (Ferrell‚ Fraedrich‚ & Ferrell‚ 2015). Furthermore‚ factors that stakeholder considers when addressing investments Coke-Cola itself and its reputation (Ferrell‚ Fraedrich‚ & Ferrell‚ 2015). First a historical look at Coke-Cola; historically the first Coke-Cola was
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Strategy ‘Cola Wars Continue: Coke and Pepsi in 2010’ Analysis of the US carbonated soft drinks (CSD) industry (a) Strategic issues The CSD market in the US (approx. $74 billion) is dominated by two concentrate manufacturers – namely Coke and Pepsi –. Both companies have been competing intensely since the 1970s‚ yet have thrived from this competition and have grown the business very profitably‚ as both have benefitted from the CSD market growth rates of around 10% p.a. until the early 2000s
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BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE PAKISTANI CONTEXT | Consumer Behavior – Research Paper | | | 12/29/2009 | Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan CONTENTS Table of Contents Introduction to Cola Companies4 Company Profile – PepsiCo Inc.4 Company Profile – Coca Cola Company4 Introduction to Cola Wars5 Early battles leading to new Coke5 Introducing a new flavor6 Battle shifts to International Markets6 Pepsi troubles in Brazil6
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MK416-Case Study 1 1) Both companies experienced a range of unexpected problems and difficulties while trying to enter the Indian market. The Indian government was viewed as unfriendly to foreign investors. Also‚ the “principle of indigenous availability” had specified that if an item could be obtained anywhere else within the country‚ imports of similar items were forbidden. In Coca-Cola’s first attempt in the Indian market they chose to voluntarily withdrawal following a dispute with the government
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COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits‚ taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers
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Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms‚ risk of entry by potential
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famous that almost everyone knows about it. It develops so strong image that also has a great effect on the corporate image as well. It is rated as the world’s number one cold drink and is famed for its internationally well-known brand name “Coca-Cola”. Coke is well supported by Coca-Cola Ltd. in the local market and enjoys distinct position. Brand Positioning The brand positioning of the Coca Cola is very strong. Company focuses on the TOM. This top of the mind strategy leads the consumers to remember
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