alone proved that these Coca Cola geniuses were capable of forming the billion dollar industry that we are so familiar with today (Khan 8)! Actually‚ the beginnings of Coca-Cola go further back than the company merging. The original idea to make coke and its inventor‚ John Pemberton‚ created a concoction by simply being curious of how a mixture of certain ingredients would taste. Being a pharmacist‚ he knew to use a fragrant to appeal to the masses that would consume it‚ use a caramel color which
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Deception with Purpose: Pepsico’s Water Claims in India By India Resource Center and Community Resource Centre November 30‚ 2011 Pepsico‚ one of the largest food and beverage companies in the world‚ has begun claiming that it has achieved "positive water balance" in India‚ that it is "Giving Back MORE WATER Than We Take". Wonderful as it may sound‚ Pepsico’s claims of achieving "positive water balance" simply do not add up. The India Resource Center approached Pepsico in 2010 to question them
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in
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Introduction We focus on SMRT Corporation Ltd (SMRT) and SBS Transit Ltd (SBS). The market for their common equity (E)‚ debt (D) and preferred stock (PS) are summarized here: | |E (SGD$) |D (SGD$) |PS (SGD$) |D/(D+E+PS) |E/(D+E+PS) |PS/(D+E+PS) | |SMRT |309.8M[1] |472.3M |0 |60.39% |39.61% |0 | |SBS |649
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A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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Pepsi Blue Pepsi Blue Type Flavored Cola Manufacturer PepsiCo‚ Inc. Country of origin United States Introduced mid-2002 Discontinued 2004 (Canadian markets) Related products Crystal Pepsi‚ New Coke Pepsi blue‚ launched in mid-2002 and discontinued in 2004‚ was the result of taste-testing over 100 flavors over a 9-month period. Designed to compete with Coca-Cola’s Vanilla Coke‚ it is considered by some to be the company’s second equivalent of New Coke‚ after the much maligned Crystal
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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Recently‚ I found myself standing in line waiting to get a sandwich at Dutch‚ when I looked through the ever-so-perfectly placed drinks cooler...and what did I see? Coke and Coke Zero‚ the original and the supposed ’clone.’ Now‚ naturally being an extremely inquisitive person‚ I decided it was time to do an experiment. I grabbed one of each and about 10 of those little water cups and went over to the completely unsuspecting group I had come with. Little did they know‚ they were about to be a part
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COMPANY BACKGROUND Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960‚ but they did not do well at that time. So they packed off and went back. In 1969‚ Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they
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