Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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new flavor6 Battle shifts to International Markets6 Pepsi troubles in Brazil6 Intrigue in Venezuela7 Pepsi’s problems elsewhere in International Markets……………………………………………………………………………7 Coke faces problems in Europe8 Issues of Contamination8 Coca Cola finally acts aggressively9 Pepsi’s Competitive maneuver near the millennium10 Pepsi’s role in Coke’s European problems.10 Pepsi’s antitrust initiations against Coca Cola 10 Coke and Pepsi in the Subcontinent10 Literature Review.12 Theoretical
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COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world‚ Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face
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Bangladesh’s most important customer‚ and Mexico’s largest private employer. On a single recent day‚ Wal-Mart had sales larger than the yearly gross domestic products of 36 sovereign nations combined. Contributors to Wal-Mart: The Face of Twenty-First-Century Capitalism‚ a collection of essays from historians and sociologists‚ hope to show that this five-and-dime Leviathan has plunged us into a new hyper-retail dystopia in which big-box colossi stalk the globe‚ muscling aside anti-sprawl ordinances
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The Twenty-First-Century Workplace: Seven Major Changes Predictions about everything under the sun are plentiful with the new millennium at hand. Our immediate concern is how the workplace will change as the twenty-first century unfolds. After all‚ the workplace is where you will spend half (or more) of your nonsleep life in the years to come. Management consultant and futurist Robert Barner foresees seven major changes that promise to challenge managers and employees. As a departure
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Strategic Leadership vs. Strategic Management: Untying The Gordian Knot Robert M. Murphy‚ Ph.D. Professor of Management United States Army War College DISCLAIMER This views expressed in this paper are those of the author and do not reflect the policy or position of the United States War College‚ the Department of the Army‚ the Department of Defense‚ the Department of State‚ or any agency of the U.S. government. Note from the Author This paper is a work in progress. The purpose of this
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Cola Wars Continue : Coke and Pepsi in 2006 1. Why historically has the soft drink industry been so profitable? * High rate of consumption increasing at an average of 3% per year * Increasing availability of CSDs * Introduction of diet and flavoured varieties Year | 1970 | 1975 | 1981 | 1985 | 1990 | 1994 | 1996 | 1998 | 2004 | Consumption in Cases (million) | 3090 | 3780 | 5180 | 6500 | 7780 | 8710 | 9290 | 9880 | 10240 | 2. Compare the economics of concentrated
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Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated soft drinks (CSD) contributed to majority of the revenues in soft drinks. 丁he core market was Ihc United States which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries). The Americas accounted for 54% of the global CSD market. Europe for 34.5%‚ and Asia-Pacific for 1 \%.] The industry was characterized by the presence of strong
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Continue: Coke and Pepsi in 2006 Coca-Cola and Pepsi-Cola have a long history of intense competition since 1950. Besides the CSD (carbonated soft drink) consumption rise‚ it brought both Coke and Pepsi enjoyed significant revenue growth. In 2004‚ CSD has 52.3% of total US Liquid Consumption. Coke and Pepsi had 22.1% and 14.4% in Net profit/sales respectively. There are four major participants involved in the production and distribution of CSDs: 1. Concentrate Producers (Coke‚ Pepsi‚ and others))
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Porter’s Five Forces model - Everything2.com everything2.com/title/Porter%2527s+Five+Forces+model * * Elsewhere in this node‚ indestructible expertly explains Porter’s Five Forces model‚ ...First‚ AMD has successfully stolen market share from Intel over the last few ... 2. Let’s Check It Out??!!!: Lets Talk bout Porter’s Five Force! malaygeneration.blogspot.com/.../what-is-five-forces-model-of-porter.ht... * * Dec 15‚ 2008 – The Five Forces model of Porter is an
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