A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
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Distribution Gaps in Direct Routes By Anuroop Uppuluri June‚ 2010 Distribution Gaps in Direct Routes By Anuroop Uppuluri Under the guidance of Shri Himanshu Shekhar Dr. Bikramjit Rishi Capability Developmnet Manager Professor HCCB IMT‚ Ghaziabad June‚ 2010 Certificate of Approval The following Summer Project Report titled "Distribution Gaps in Direct Routes" is hereby approved as a certified study in management carried
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word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
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Faced with scarcity we must choose among available alternatives * Trade offs * Incentive: Reward that encourages and action or penalty that discourages * Microeconomics: Choices of: * Individuals * Businesses * The way these choices interact in markets and the influence of the government * Macroeconomics: * Study of the performance of the national economy and the global economy * E.g. Why did incomes in South Africa grow rapidly between 2004 and 2007 WHAT‚ HOW
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15‚ 30‚ 60‚ 90‚ 120 minutes) after the intake of drink (diet coke and coke). 2. At time-point 0‚ there was no differences between the groups (p=0.743‚ t-test‚ n=6). The difference in the mean values of the two groups is not great enough to reject the possibility that the difference is due to random sampling variability. There is no statistically significant difference between the blood concentrations after drinking coke and diet coke. At time-point 15‚ there was a significant difference between
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BASIC INTRODUCTION TO MACROECONOMICS‚ TOOLS AND TERMINOLOGIES By- Rhit Srivastava MBA –PM(05) IIHMR Economics • Economics is the social science that studies economic activity to gain an understanding of the processes that govern the production‚ distribution and consumption of goods and services in an exchange economy Types of economics • Macro economics : Concentrate on large picture of economy. • Microeconomics: • Microeconomics deals with behavior of individual market and the business‚ consumer
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offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment to sustainable growth by
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ACC 621 – Summer 2013 Problem Set #1 Overview of the Annual Report and Form 10K And The Balance sheet – Pepsi & Coke The following instructions apply to all problem sets and to all individual assignments. Respond to the following questions. In your responses refer to the page numbers or footnote numbers in Coca Cola’s 2012 Annual Review and 201210-K where the information used in located. Except where the question only asks for a presentation of calculations (such as the common sized balance
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Oil rises above $103 ahead of Iran nuclear talks Published: Thursday‚ 12 Apr 2012 | 5:43 AM ET SINGAPORE - Oil prices rose above $103 a barrel Thursday in Asia as traders looked to negotiations this weekend over Iran’s nuclear program. Benchmark oil for May delivery was up 42 cents to $103.12 a barrel at late afternoon Singapore time in electronic trading on the New York Mercantile Exchange. The contract rose $1.68 to settle at $102.70 in New York on Wednesday. Brent crude for May delivery
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Section A a. Explain the concept of dominant strategy equilibrium. 1. http://tuvalu.santafe.edu/~jkchoi/game4.pdf 2. http://econweb.umd.edu/~borowitz/dominant_strategy_equilibrium.pdf b. Discuss the concept of Nash equilibrium. 1.http://www.economics.utoronto.ca/osborne/igt/nash.pdf 2. http://www.columbia.edu/~rs328/NashEquilibrium.pdf c. Is every dominant strategy equilibrium a Nash equilibrium? 1. http://economics.fundamentalfinance.com/game-theory/nash-equilibrium
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