• Micro vs. Macro • Microeconomics – the study of how individual households and firms make decisions and how they interact with one another in markets. • Macroeconomics – the study of the economy as a whole. – Its goal is to explain the economic changes that affect many households‚ firms‚ and markets at once. • The Two Groups of Economists • Macroeconomists • Focus on the economy as a whole. • Spend much time analyzing how total income changes and how changes in income cause changes in
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Fundamentals of Macroeconomics Part 1 In the United States economy there are several factors that affects its economy; these affects it in a different way; some of this effect are more severe than others. The gross domestic product (GDP)‚ the real‚ and the nominal (GDP) each causes different effect. There are others factors that affect the United States economy; such as the unemployment rate‚ the inflation rate‚ and the interest rate. These results have an effect on the grocery purchasing‚ the
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Title Page Microeconomic Concepts Charlie Edwards Contents Page Page Title page 1 Contents page 2 1.0 Summary 3 2.0 Introduction 3 3.0 Over view of Qantas group 3 4.0 Products and Services 4 4.1 Economy and Economy plus 4 4.2 Business Class 5 4.3 First 5 5.0 Internal and external factors 5 5.1 Internal factors 6 5
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5. How attractive to PepsiCo is the proposal to buy 30% of Deltex for 1.1B pesos (US$360M)? Based on the information in the case‚ Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First‚ we calculated the discount factor by using average unlevered beta of US independent bottlers‚ US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next‚ we calculated Deltex
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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dichotomy is between “macroeconomics” and “microeconomics.” The motivating force for the change came from the macro side‚ with modern macroeconomics being far more explicit than old-fashioned monetary theory about fluctuations in income and employment (as well as the price level). In contrast‚ no revolution separates today’s microeconomics from old-fashioned price theory; one evolved from the other naturally and without significant controversy. The strength of microeconomics comes from the simplicity
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Recently‚ I found myself standing in line waiting to get a sandwich at Dutch‚ when I looked through the ever-so-perfectly placed drinks cooler...and what did I see? Coke and Coke Zero‚ the original and the supposed ’clone.’ Now‚ naturally being an extremely inquisitive person‚ I decided it was time to do an experiment. I grabbed one of each and about 10 of those little water cups and went over to the completely unsuspecting group I had come with. Little did they know‚ they were about to be a part
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COMPANY BACKGROUND Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960‚ but they did not do well at that time. So they packed off and went back. In 1969‚ Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they
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Microeconomic and Tourism I. Introduction …………………………………………………………………………. II. The significance of tourism to economic. ………………………………………… III. The impact of tourism on local society. …………………………………………... IV. The effects of tourism on microeconomics……………………………………….. V. UAE as an example for the subject. ………………………………………………. VI. Clusters and competitiveness of the UAE. ……………………………................ VII. Conclusion. ………………………………………………………………………… VIII. List of figures. ………………………………………………………………………
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Principle of Marketing Mrs. Lauren K Paisley Case#1: Coke Zero 2/25/2013 The Coca- Cola first started or made its debut in 1886 in Atlanta in a pharmacy soda fountain which was sold for 5 cent a glass. The coca product has been enjoyed ever since then. The company continues its long-standing association with athletics events including the Olympic Games and the FIFA World Cup. By promoting such event it helps support the case of promoting Coke Zero. The Coca-Cola Company segments markets for
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