Topics on Economics Name Institution Instructor Subject Date Keynesian approaches in achieving long run macroeconomic stability The two schools of economic thoughts have different perspectives on how macroeconomic stability can be achieved. Keynesian economics became prominent when John Maynard Keynes introduced the concept of active participation of government in stabilizing the economy. This was because the private sector alone was not able to sustain stability
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BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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Coca-Cola ‘Brrr’ Effect By Subha Pathirage–10232732 Executive Summary This report is about the Atlanta-based beverage retail giant Coca-Cola Company’s latest global integrated advertising campaign "The Brrr effect". The campaign was launched in the first half of 2007 in South Africa and has run in 41 markets around the world with the aim of increasing sales of the company’s flagship product Coca-Cola. The report discuses the about the Coca-Cola Company‚ its various campaigns launched over the
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After reading “Chrysler Enters the Race to Introduce Electric Models” by‚ Bill Vlasic Chrysler is planning on producing an electric car to sell in 2010. Chrysler has three electric models now but is planning on producing a full line of cars in the future. This is an attempt by the auto maker to compete in the market for electric automobiles. Compared to G.M. Chrysler is adopting its existing models to electricity rather than building a new platform‚ putting their money into technology rather than
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MICROECONOMICS PORTFOLIO Theme:- Changi Airport authorities must promote Airlines by giving them rebates in landing charges and office rentals to increase traffic on airport. Article selected for discussion:- “Changi must extend Lifeline”‚ THE STRAITS TIMES‚ 14 November 2009 Main points in the article:- • Firstly SARS Virus hit the aviation industry in 2003 and currently economic downturn is pulling it back. • Changi Airport authorities are giving
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Introduction to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy brand
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MACROECONOMICS (DEC 0023) NAME: PUTERI NURATIKA BINTI GEMARI NO.ID:012012051179 LECTURER NAME:MISS PARIMALA DATE OF SUBMISSION:21 FEBRUARY 2013 The purpose of this report is to know more about the 2013 budget and also known as a Najibnomics by YAB Dato’ Sri Najib Tun Haji Abdul Razak . Najibnomics is the creative and innovative ideas‚policies‚strategies and programmes of the Prime Minister‚Dato’ Sri Najib to lift the nation towards a high-income and developed economy by 2020.the 2013 Budget
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Christopher Ragan Leacock 321-C Economics 295B Introduction to Macroeconomic Policy Tuesdays and Thursdays‚ 4:00 pm – 5:30 pm‚ Leacock 132 ***** I. Housekeeping Details 1. Office Hours. My office hours are Tuesdays and Thursdays from 10:00 am - 11:00 am. If you are unable to see me then‚ please speak to me to arrange an appointment. 2. Required Textbook and MyEconLab. The textbook for this class is the macroeconomics half of Economics‚ by C. Ragan and R. Lipsey (13th Canadian Edition
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Macroeconomics explores trends in the national economy as a whole considering the study of the sum of individual economic factors. Industry is affected by factors such as GDP‚ unemployment‚ inflation‚ interest rates‚ and consumer price index. Fiscal (government) policy can help guide the economy toward a particular track without dictating a specific ending affecting tax‚ interest rates‚ and government spending (McConnell and Brue‚ 2005). Monetary policy attempts to achieve vast economic goals by
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.9 Current Article 1……………………………………………11 Current Article 2………………………………………........13 Final Recommendation……………………………………..15 Works Cited………………………………………………….16 Executive Summary PepsiCo Inc. was a merger between Frito-Lay and Pepsi-Cola which expanded the Corporation output from only beverages to include a variety of popular snack choices. Tostitos corn chips‚ Fritos‚ Doritos‚ Ruffles potato chips‚ and Cheetos cheese-flavored snacks are all globally recognized. In 2001 PepsiCo
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