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    may choose cold water instead of a coke to quench thirst on hot days. o Do coke products actually quench thirst in extreme temperatures due to the sugar and caffeine content? • Rationales o Consumers could decide to buy another brand of beverage instead of a coke product‚ e.g.‚ water or nothing at all. o Company can maximize profit by re-evaluating how to increase vending machine sales based on other segment dimensions‚ e.g.‚ geographic‚ demographics. o Re-evaluating distribution channels can

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    Coke Market Driven Marketing

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    (2003). The strategic position of Coca Cola in their Global marketing Operations. The Marketing Review. No. 3‚ pp 289-309. * "PepsiCo Inc. Gain in Soda Market as Coca-cola ’s Share and sales slip.‚ Wall street journal‚ New York‚ Mar 1‚ 2010 * "How Coke pushed rivals off the shelf.‚ New York Times‚ Aug6‚2010 * Bloomberg News. (2010). Coca Cola may boost China investment. Available: http://www.bloomberg.com/news/2010-10-30/coca-cola-may-increase-china-investment-as-it-spends-faster-than-expected.html

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    Fundamentals of Macroeconomics In order to accurately understand countries true economic outlook a person must consider many values. There is not just one value‚ although some may be better indicators than others. From purchasing of groceries‚ massive layoff of employees‚ to a decrease in taxes‚ each affects not only governments and businesses‚ but the general household as well. It is important for everyone to have a general understanding of how money flows within his or her economy from

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    My Coke Rewards

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    saving money by reducing expenses associated with supply chain activities. Thus‚ in this case it support a below the line strategy. Question 2 Why standardization so important in supply chain management? Coke is developing its own set of software services for bottler to use. Do you think Coke charges the bottlers for these software services? Why or why not? Answer: Standardization means‚ the condition in which a standard has been successfully established or to make activities of the same

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    Advanced Macroeconomics

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    Advance Macroeconomics 1. Why the rich become richer and poor become poorer? It is because of the rising in inequality. He rich have got richer‚ and the poor have become relatively poorer. It is not that the real incomes of the lowest paid have fallen (though in some cases real incomes have been stagnant) but‚ they have fallen behind higher income earners. The gap between the highest paid and lowest paid has increased. In the past couple of decades it feels like the ‘rich have got richer

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    Principles of Macroeconomics Coursework Rodoula Makri ECON101-EN Question 1: a) Price of substitute good falls - As seen on the diagram above when price of substitute product A rise‚ then demand for substitute product B rises accordingly. Positive relationship between the two. Shift to the right. b) Taste shifts away from the good - Whe the taste shifts away from the good it becomes less desirable‚ making its demand for it decrease. Shift to the left. c) Price of complimentary good

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    Pepsi Product Mix

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    PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made

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    Macroeconomics Assignment: Unemployment Unemployment Data for August of 2013 Employment (rose/fell/remained unchanged)‚ and the unemployment rate edged (up/down/stayed unchanged) to (?) percent in the last month. Total nonfarm payroll employment increased by 169‚000 in August‚ and the unemployment rate was little changed at 7.3 percent‚ the U.S. Bureau of Labor Statistics reported today. Employment rose in retail trade and health care but declined in information. The jobless rate had

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    BRIEF HISTORY OF PEPSI

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    MANAGEMENT INFORMATION SYSTEMS Pepsi Project Group Name: “Positive Mental Attitude Group” Submitted by: Muhammad Musa G1F12Mcom0247 Awais Asif G1F12Mcom0246 Junaid Akhtar G1F12Mcom0245 Rehan Khalid G1F12Mcom0216 Mirza Zulqar Nain G1F12Mcom0250 Awais Shahbaz G1F12Mcom0222

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    Coke Journey

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    People SCE3 Methodology Key Learnings Q&A 2 Classified - Internal use Who is Commercial Products Supply? Caps CO2 Water Concentrate Bottles Brand Labels Sweeteners 3 Classified - Internal use CPS’s Global Span in es rn Sit te re 8 es he W isp em H in es & Sit pe 7 ro a Eu fric A in es Sit ia 10 As 4 Classified - Internal use Our Supply Chain Excellence Journey…. SCE2 SCE3 •Industry Standards •Lean principles World Class Destination Lean OEx •Mindset

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