B. Age Some researches highlighted that demographic variables have certain influences on the purchase decision (Puelles et al.‚ 1997; Burton et al.‚ 1998; and Ronjan‚ 2003). Like in the studies made by Javier‚ Cataluna‚ Navarro-Garcia‚ Phau (1999)‚ Rui Huang‚ Jeffrey‚ Villas Boas‚ (2006)‚ Rani (2009)‚ Ioan (2009) and Jones (2010)‚ shows that one demographic variable that greatly influence repurchasing decisions is age. Researchers cluster the respondents by age in order to know what ages in the
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“The business of fashion is just not about pretty clothes and petite models; rather‚ it’s a multi-dimensional industry involving contribution to the bigger picture” (Usama Hamayun‚ 2012). “Before blogging‚ fashion editors of mainstream newspaper supplements and fashion magazines were the last word on designer collections‚ but now bloggers and tweeters comment of fashion shows as they happen often posting photos of collections right from the runway‚ making them accessible to a much wider audience
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5. How attractive to PepsiCo is the proposal to buy 30% of Deltex for 1.1B pesos (US$360M)? Based on the information in the case‚ Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First‚ we calculated the discount factor by using average unlevered beta of US independent bottlers‚ US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next‚ we calculated Deltex
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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dichotomy is between “macroeconomics” and “microeconomics.” The motivating force for the change came from the macro side‚ with modern macroeconomics being far more explicit than old-fashioned monetary theory about fluctuations in income and employment (as well as the price level). In contrast‚ no revolution separates today’s microeconomics from old-fashioned price theory; one evolved from the other naturally and without significant controversy. The strength of microeconomics comes from the simplicity
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MKTG461 Moon HBR Case “Introducing New Coke” Executive Summary (1pg): Situation Analysis (2pg): It seems that the most important events throughout Coca-Cola’s history have happened at the end of the United States’ involvement in war-times. From the original invention right after the civil war‚ to share prices falling after World War I leading to a mass re-structuration internally‚ to the company’s involvement with World War II soldiers‚ Coke has continually evolved to stay on top. The
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COMPANY BACKGROUND Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960‚ but they did not do well at that time. So they packed off and went back. In 1969‚ Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they
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Microeconomic and Tourism I. Introduction …………………………………………………………………………. II. The significance of tourism to economic. ………………………………………… III. The impact of tourism on local society. …………………………………………... IV. The effects of tourism on microeconomics……………………………………….. V. UAE as an example for the subject. ………………………………………………. VI. Clusters and competitiveness of the UAE. ……………………………................ VII. Conclusion. ………………………………………………………………………… VIII. List of figures. ………………………………………………………………………
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KFC spreading its wings and more throughout China By Ted Anthony The Associated Press BEIJING - The late Colonel Harland Sanders‚ whose bearded‚ down-home visage adorns chicken restaurants from Kentucky to Karachi‚ is headed for a new frontier: the mountains of Tibet. There’s more: The Mexican-style fast food of the Taco Bell chain will expand across China in the near future. Pizza Hut will step up its home deliveries. And KFC’s already imposing presence in the world’s most populous country
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Tutorial PHP by www.w3schools.com Organized by Nur Dwi Muryanto‚ 2009 PHP Tutorial PHP Tutorial PHP is a powerful server-side scripting language for creating dynamic and interactive websites. PHP is the widely-used‚ free‚ and efficient alternative to competitors such as Microsoft ’s ASP. PHP is perfectly suited for Web development and can be embedded directly into the HTML code. The PHP syntax is very similar to Perl and C. PHP is often used together with Apache (web server) on various operating
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