Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo’s brand names are more than 100-years-old‚ but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world’s premier consumer “Products
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plant in Hanoi‚ Da Nang and Ho Chi Minh City. The company will stop using all hydro-fluorocarbon in freezer in Vietnam in 2015. Product development: Product development is where the business develops a new product to sell to existing customers. For Coke Company they will have proposed the Ministry of Industry and Trade in collaboration with industry to develop non-alcoholic beverages‚ especially those fruit drinks. Diversification: This is where a business markets new products to new customers.
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-3- -4- _____________ -5- TABLE OF CONTENTS Topics Introduction Vision of coca cola Mission Statement of coca cola Value of coca cola Objective of coca cola Goal of coca cola History of Coca Cola Coca Cola in Pakistan Today of coca cola Market Conduction Market Position Organizational Hierarchy Board of directors Financial data Business Portfolio and Growth Strategies of Coke Portfolio Portfolio analysis SWOT analysis Five forces applied on coca cola Growth strategy Marketing Environments
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Executive Summary Coca-Cola‚ the product that has given the world its best-known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators‚ distributors‚ fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton‚ a
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satisfactory to warrant its acceptance as a prerequisite for the award of Post-Graduate Diploma in Business Management for which it has been submitted. It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made‚ opinion expressed or conclusion drawn therein but approve the Summer Project Report only for the purpose it is submitted. Summer Project Report Examination Committee for evaluation of Summer Project Report Name Signature 1
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new student of accounting to familiarize and improve his understanding of the contents of a publicly held company’s (the Coca Cola company) annual report‚ SEC Form 10-K filing with the Securities and Exchange commission (SEC) as well as the proxy statement. Scope We were instructed to access the Coca Cola company’s website investor section and to review the SEC filings located there‚ namely the 10-K and DEF 14A forms. Upon review of those documents‚ we were asked to answer several questions pertaining
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I originally choose Dr. Pepper but I figured I could probably get more research if I use Coke‚ since it is a coke product. Coco was discovered way before "It was 1886‚ and in New York Harbor‚ workers were constructing the Statue of Liberty. Eight hundred miles away‚ another great American symbol was about to be unveiled. Like many people who change history‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid
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research design process is to identify a real world problem or management dilemma and provide a very brief description of the nature of the issue‚ the undesirable symptoms‚ and our inability or lack of knowledge to solve the problem. All the other components are designed to produce a contribution to knowledge that will help solve this problem. While there are some fields that do pure research‚ there are plenty of real world management problems and opportunities for improvement that management researchers
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Formulating Problem Statements: Using Audience Awareness to Contextualize Your Research Goals A persuasive problem statement consists of three parts: 1) the ideal‚ 2) the reality‚ and 3) the consequences for the reader of the feasibility report. Well constructed problem statements will convince your audience that the problem is real and worth having you investigate. Your strategy is one of contrast: by situating the the ideal scenario next to the situation as it exists‚ you can not only
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