Pepsi vs Coca Cola For more than a century‚ Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics‚ strategies such as blind taste tests‚ and reward initiatives for the consumer‚ they have grown to become oligopolistic rivals. In the soft-drink business‚ “The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want‚ whether it
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Jennifer Stokes Case 2 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about: rivalry among establish firms‚ risk of entry by potential competitors‚ substitute products‚ suppliers‚ and buyers. When talking about market share‚ PepsiCo and Coca-Cola have the
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Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today‚ Coca-Cola and Pepsi Cola. Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations. In the free market‚ it can be difficult to determine which company uses the best practices in their marketing strategy as both use similar strategies to expand their local and global markets. In this paper the subjects
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Georgia‚ and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company‚ which is in the United States since March 27‚ 1944). It is a carbonated soft drink sold in the stores‚ restaurants‚ and vending machines of more than 200 countries.. Originally proposed as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola was bought out by businessman Asa Griggs Candler‚ whose marketing strategies led Coke to its governing of the world soft-drink
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Journal of Management and Business Research Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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Compare and Contrast I have decided to compare and contrast the Coke a Cola and Pepsi Cola websites. I found that these two companies have been fighting to bring customers to their side since the birth of the two companies. If you ask anyone who drinks soda‚ they have a favorite‚ wether it being Coke or Pepsi. A major factor in getting a customer to buy your product is marketing. If a company appears to the public as an inviting company‚ people will flock to them. This is especially important in
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Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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Business Week February 5‚ 2002 Pepsi versus Coke The rivalry of Coca-cola and Pepsi is extremely widespread. In order to remain competitive in a two-person race it is important to analyze the way a company does business. This article gave a competitive analysis between Coke and Pepsi by looking at both the industry structure and at the individual competitors. As it looks at the industry structure‚ it refers to Porter’s Five-Force model to determine Coke and Pepsi’s strengths and weaknesses.
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References: Delany.D. (2012). Reasons Why Coke Is Better Than Pepsi. Retrieved February 18‚ 2013‚ from http://www.ehow.com/info_8121864_reasons-coke-better-pepsi.html#ixzz2LMKm6jHF Anonymous. (2001). The coca cola company. Retrieved February 20‚ 2013‚ from http://wiki.answers.com/Q/Why_people_drink_coca_cola Anonymous. (2011). Coke struggles hard to meet standards‚ Retrieved 19 February‚ 2013‚ from http://www.coca-cola.com.pk/pages/landing/index
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Case #14 Coke vs. Pepsi‚ 2001 Synopsis and Objectives Set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company‚ this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade‚ which held an 83% share in the sports-drink market‚ PepsiCo would further strengthen its already wide lead
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