Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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Why Crystal Pepsi and Others Failed We live in a day and age where marketing and advertising is stronger then ever. It is essentially in our face every where we turn‚ from the clothes we wear to the music we listen to and even the device we use to listen to our music. Marketing and advertising touches our lives everyday without our really ever even noticing it. Marketing professionals have a difficult challenge before them in figuring out a way to create a public interest‚ and a want for their
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Exploring the acid content of Pepsi products Lab performed: February 27‚ 2012‚ March 12‚ 2012‚ and March 19‚ 2012 Purpose: The purpose of this experiment was to discover the unknown concentration of acid in six different Pepsi products; Pepsi‚ Diet Pepsi‚ Dr. Pepper‚ Diet Dr. Pepper‚ Pepsi Wild Cherry‚ and Pepsi Max. Titrations find the point at which equal moles of a known concentration react with equal moles of an unknown concentration giving the equivalence point. Also‚ the
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I. EXECUTIVE SUMMARY Pepsi Cola produces Philippine Inc (PCPPI) grew its net income last year by 192 percent to 44 million on the back of double digit growth in volume and softer sugar prices. For the fourth quarter alone‚ net profit doubled to 147 million on gross sales of 6.2 billion. Volume grew by 21 percent for the quarter; bringing full-year volume growth to an average of is percent across brands and categories. Gross sales for the full year rose percent to P22.73 billion. “This is a significant
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Supply Chain Management of PepsiCo ------------------------------------------------- Case Details: | Case Code | : | OPER102 | Case Length | : | 14 pages | Period | : | 2005-2011 | Organization | : | PepsiCo. | Pub Date | : | 2012 | Teaching Note | : | Not Available | Countries | : | US; Global | Industry | : | Food and Beverages | ------------------------------------------------- Abstract: In 2010‚ PepsiCo Beverage Company (PBC)‚ an operating unit of PepsiCo Inc. (PepsiCo)
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JIANGYONG TAO ZHIGANG PEPSI GROWS POTATOES IN CHINA After entering China in 1982‚ Pepsi continued to do well in the country‚ offering a wider range of products than its arch-rival‚ Coca-Cola. Pepsi’s potato chip business was successful despite competition from other multinational rivals and Chinese domestic brands. As its potato chips became more successful‚ however‚ the problem of how to secure a supply of quality potatoes also grew. In the North American market‚ Pepsi relied on external suppliers
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Cultural dimensions in Media PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market
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The Observation of Coca Cola (Coke) This science fair project was performed to find out if the acidity in Coca Cola can dissolve meat. Immersing the Steak‚ Chicken‚ and Hamburger Meat in Coca Cola over an extended period will or will not dissolve the meat. Coca Cola is a very acidic drink. Coca Cola is a popular carbonated beverage that is sold in more than 20 countries. The pH is a number showing the amount of hydrogen ions in a solution. pH stands for Potential Hydrogen. The scale ranges
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PepsiCo and Dr Pepper Snapple. Coke Zero is successful because it was carried to new category – sugar free coke and be first to get into the prospect’s mind. It is filled a need for an underserved consumer -- young adult males‚ offering to anyone seeking great Coca Cola taste with zero calories. In a world where new products rise and fall all the time‚ great taste‚ relevant marketing‚ strong distribution and loyal consumers have helped Coke Zero to thrive. Coke Zero also has broken new ground with
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Coke Zero Case Study Coca Cola is world renowned soft drink. Unfortunately when it comes to taking health into consideration this is one of the last things one should be ingesting into their system. That’s why Coke introduced Diet Coke in 1982. Unfortunately the typical male consumer shies away from dieting due to social pressure for being perceived or mistaken for the feminine persona often categorized as a homosexual. With proper understanding‚ Coke was able to market a no calorie‚ body conscience
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